“Exploring wellness as a whole.” That is the mantra for Spa 31 and its owner, Alisha Rosenthal. Alisha notes there are eight dimensions of wellness, and the spa will focus on each one helping people feel and look their best.
Spa 31 is unlike other spas in the Texoma area and along 75. As a med spa with Alisha as a board-certified medical massage practitioner plus having a medical director on staff, the spa offers unique services not available elsewhere. For example, they provide body sculpting and post-surgical lymphatic drainage massage, one not found anywhere else. Her extensive massage training helps her understand pathologies and create treatment plans “not typical for everyone,” she notes.
Soon the spa will add botox and fillers to the services already presented. Spa 31 also provides the Face Reality acne program, every type of massage available, and corrective facials like micro-needling and BioRepeel. Alisha says there is one negative to her facials, “you’ll be addicted to it.”
Alisha and her employees are constantly educating themselves on skincare corrective and massage, always focused on what they can do to heal the client. In fact she is so invested in education, she also operates a massage school in Sherman to help train, educate, and hire employees. Like many in the service industry, there is a shortage in trained workforce. There is no other Texas massage therapist school for at least 30 or more miles. The school, 31 Institute, has been open for about a year with four graduates to date. But that isn’t all, because the demand for estheticians is also high, she hopes to open a school for that in the future.
Alisha Rosenthal, originally from Texoma, opened Spa 31 in Sherman nine years ago. The original location was built in 2014, and the spa expanded in 2019 to the current location of 2200 square feet and 5 rooms. Spa 31 is still growing, doubling its size to an even newer downtown location just under 4000 square feet and more than ten rooms in the new year.
Spa 31 will be expanding early this year to the new Urban Sherman location with the help of Texoma’s D2 Built design team. Alisha is excited about the new location in the historical building that will be keeping as much of the original character as possible. The building caught her eye in 2019 and she is glad to be a part of the downtown Sherman renovation.
Alisha praises the City of Sherman for the city’s help with permits for construction. As a member of the Sherman Chamber of Commerce and on the Downtown Sherman board, Alisha looks forward to the growth coming to the area. “I like the community support for small businesses here,” she says. Alisha continues, “People show up in droves for small businesses plus the city and chamber supports us so well.” She returns that support by serving the community helping Santa for Seniors, Toys for Tots, and collecting food for Grand Central Station Dining Car.
Besides the services that make Spa 31 unique, the business focuses on family. Alisha’s sister, Cassie, is an esthetician and Alisha’s daughter, Laila, and her daughter-in-law, Elizabeth, also work on occasion. Family is important to Alisha; she and her husband TJ recently celebrated their 25th anniversary. They have three children who Alisha says “support every aspect of the spa and businesses.”
It is family and community support that keeps Alisha Rosenthal thriving with Spa 31 and the 31 Institute school. This is the main factor that enables her and the spa to offer wellness for her clients, helping them heal, look, and feel their very best.
Learn more at Spa31.com
Located in downtown Sherman, TX
903.487.0750