Since its founding in 2003, Fluff Interior Design has grown from a small home-based venture into a full-service design studio and retail destination with a deep-seated belief in coupling creativity with connection. Today, under the leadership of owner and principal designer Lorrie Williams, the Omaha-based firm continues to shape homes that feel as good as they look, balancing beauty with purpose and personality.
What began as a way to blend meaningful work with motherhood has evolved into a trusted design resource serving residential and select commercial clients across multiple states. Still, at its core, Fluff remains grounded in the same intention it was built on: creating spaces that support each client’s day-to-day life.
A Founder Guided by Vision and Experience
Before launching Fluff, Williams owned and operated a design business in Texas, bringing both experience and entrepreneurial spirit to her next chapter in Nebraska. When she reunited with a former partner who shared her vision, the idea for Fluff took shape, rooted in a desire to build something flexible, creative and deeply fulfilling.
“Fluff was born out of a desire to spend more time with our children while still giving people homes that they truly love,” Williams says.
Today, she leads the creative direction of the firm while overseeing a seasoned team and a growing showroom presence. Her strength lies in ideation, particularly in the early stages, where a project is fraught with possibility.
“I love the beginning, when we’re dreaming and thinking about all the things that could be,” Williams says. “My favorite moment is walking into a house and envisioning what it could be after listening to what really matters to the people who live there.”
That ability to listen, interpret and imagine is what continues to define both her leadership and the work Fluff produces.
Remodels Intent on Refuge
At the heart of Fluff Interior Design is a philosophy that prioritizes how a home feels over how it simply appears. The firm believes that design should go beyond aesthetics to create spaces that foster comfort, peace and emotional connection.
“At the end of the day, we’re designing how somebody feels in their home, not just how it looks,” Williams explains.
This perspective informs every project, encouraging a balance of livable beauty and functionality. Homes are never meant to feel staged or untouchable, but rather lived in, loved and reflective of the people inside them.
“I can’t stress enough how much I believe in the power of a beautiful, livable and comfortable home,” Williams emphasizes. “It goes way beyond design and into our hearts and our souls.”
Fluff avoids a signature style, instead focusing on deeply personalized interiors that mirror each client’s lifestyle and preferences. The result is a portfolio that feels varied, authentic and intentionally tailored.
Fluff’s work is grounded in the belief that home should serve as a retreat from the outside world. In an increasingly fast-paced environment, Williams stresses the importance of designing spaces that promote calm and well-being.
“There are so many scientific studies about how a person’s home affects their mood. Our relationship with our space can truly impact us at a neurological level,” Williams says.
Rather than focusing on excess or trend-driven design, the firm encourages intentional choices that enhance daily life.
“It’s not just about beauty, and it’s certainly not about having more stuff. It’s about having the right things that make your home a refuge,” Williams says.
The ultimate goal is simple yet powerful: to create homes where clients feel completely at ease.
Full-Service Design, Thoughtfully Delivered
Fluff Interior Design operates as a comprehensive design firm, offering everything from small-scale updates to full-home transformations. Whether a client is refreshing a single room or building from the ground up, the team provides guidance through every stage of the process.
“We are a full-service design firm. We do everything from finishing touches to building from the ground up,” Williams says. “We review plans, make all of the finish choices and handle remodels, just a little bit of everything.”
Services include in-home consultations, room designs, furniture selection, space planning, renderings, plan reviews and finish selections. It’s all designed to feel effortless, approachable and tailored to how you truly want to live.
Beyond logistics, the firm’s role is to simplify what can often feel overwhelming.
“Our job in a build, a remodel or a design project is to remove the overwhelm. When you’re faced with literally millions of choices, it’s a great investment to hire a designer who can help you make choices you’ll enjoy for a long time,” Williams says.
This structured yet approachable process ensures clients feel supported from concept through completion.
A Growing Presence With Community at Its Core
Now in its third location, Fluff recently opened a new showroom in downtown Elkhorn, expanding both its design services and retail offerings through Fluff Market. The space serves as both an inspiration hub and a tangible reflection of the firm’s aesthetic.
With a dedicated team, many of whom have been with the company for years, Fluff combines experience with a collaborative spirit. The business continues to grow while maintaining strong ties to the local community and a genuine enthusiasm for connection.
“Design should feel approachable, not intimidating, and our process reflects that,” Williams says.
The Story Continues
More than two decades after its founding, Fluff Interior Design remains committed to its original purpose: helping people love where they live. Through thoughtful design, personalized service and a philosophy centered on comfort and connection, the firm continues to shape homes that feel meaningful, livable and distinctly personal.
“We’re not just creating pretty rooms; we’re creating places of refuge, calm and comfort for the people who live there,” Williams says.
And in that mission, Fluff proves that great design is not just about spaces, but about the lives lived within them. Visit their website online at https://fluffinteriordesign.com for more information on how Williams and her team can design the space of your dreams today.
“We’re creating places of refuge, calm and comfort."
SIDEBAR:
At Fluff Interior Design, beautiful spaces are designed with real life in mind. Founded in 2003, this boutique studio has built a reputation for creating homes that feel as good as they look. Spaces that support, restore and reflect the people who live in them.
Led by owner and designer Lorrie Williams, the team approaches every project with a deeply personal lens, blending thoughtful functionality with elevated style. Whether designing a single room or guiding a full-scale remodel or new construction, their process begins with understanding how clients truly live, then translating that into a space that feels effortless and complete.
From curated furnishings and custom layouts to a welcoming showroom experience, Fluff offers a full-service approach rooted in collaboration and ease. The result is more than a finished room - it’s a home designed to be lived in, loved and enjoyed every day, bringing a sense of calm confidence to everyday life.
Founded by owner and designer Lorrie Williams, Fluff Interior Design is rooted in a simple yet powerful philosophy: homes should support the people living in them. With a passion for creating spaces that feel both beautiful and deeply livable, Williams has grown Fluff into a collaborative, client-focused design team dedicated to intentional, functional interiors.
At the heart of the firm’s approach is a commitment to understanding how clients truly live. By balancing comfort, function and thoughtful design, the team creates environments that bring calm, clarity and ease to everyday life.
Known for her creativity and ability to translate a client’s vision into reality, Williams leads with an emphasis on connection, hospitality and livability- designing homes that not only look beautiful but feel restorative, personal and complete.