A sweet expansion is coming to the Twin Cities. Kim Cassens, franchise owner of Nothing Bundt Cakes in Minnetonka, recently purchased the Eden Prairie location and signed to open four more delectable stores, enabling more dessert lovers to indulge in the delicious cakes that Nothing Bundt Cakes bakes up.
“I've always wanted to open more than just one store,” says Kim. “It’s just been really exciting to grow and be a part of helping even more people celebrate all of life's occasions, bringing happiness and joy, and being part of the community and giving back.”
The North Loop area of Minneapolis will be home to Kim's first new Nothing Bundt Cakes location, opening within the next year. Her other locations will serve up bundts to cake connoisseurs in Chaska, Prairie Lake, and the St. Louis Park area with plans for all stores to open their doors in the next four years.
While bundts are undeniably the star attraction, Kim’s stores also feature a small boutique shop at the front with a great selection of gift items and clothing from local businesses.
“People come in with their mind on cakes and don’t know we also have a great, little boutique in our storefront,” shares Kim. “Many of our gift items are geared toward lake living. We have a local clothing line as well as a beautiful candle line created by two Minnesota women. I love collaborating with amazing local Lake Minnetonka businesswomen and vendors for our boutique. I want to support other women business owners.”
The Business Women’s Circle (BWC) and The National Association of Women Business Owners (NAWBO) were pivotal for Kim when she first decided to open Nothing Bundt Cakes.
“Organizations like the BWC are geared to help women business owners. They will pair you up with someone from a different industry, who is either going through the same experiences you are or who can provide guidance and help answer all those questions that you didn’t know who to ask,” explains Kim.
Supporting women business owners is just one way Kim gives back to the community. “We do give away a lot of cake,” laughs Kim. Between food donations and collections, give back days in the store where a percentage of sales goes to a great cause, and her work with breast cancer as the Be Pink Committee Chair and Board Chair for Park Nicollet Foundation, participating in her community and giving back is integral for Kim.
“You can give monetarily, you can give your time, and you can give a product. To be able to help the community that you live and work in is incredibly gratifying. I love the people aspect of it and doing what I can to make even a slight bit of difference for someone,” says Kim.
Starting from one store, opening Nothing Bundt Cakes in Minnetonka nearly eight years ago, Kim will now have the opportunity to give back and impact so many more communities around the cities.
The expansion is a new chapter, and for others who also want to take the next step in their personal or professional lives, Kim advises, “Trust yourself. Bet on yourself, and while it can be scary sometimes, investing in yourself, in others, in relationships, and surrounding yourself with the right people will get you a long way.”
Now with Kim’s new stores coming soon, no matter where you are in the Twin Cities, you'll be able to enjoy delicious bundts and celebrate every occasion, even if it’s just to indulge your sweet tooth.
Learn more at: nothingbundtcakes.com