When the chill settles over the Ozarks and the town square glows with Christmas lights, Fayetteville turns into a small-town holiday dream. But located right in town and online for shoppers around the world, there’s one shop adding its own sparkle to the season.
KenzKustomz is a vibrant, locally owned shop that’s redefining what it means to give a personalized gift. What began as a small business launched from Kendall Beykirch’s condo at just 21 years old has now grown into a national name.
Originally based in Florida, Kendall set out to create a business centered on gifts and monogramming. During COVID, when online shopping surged, the brand first gained recognition for its custom patches on bags and accessories. After one influencer posted with a KenzKustomz item, it went viral overnight, selling out the website just 4 months in.
After several years away, Kendall returned to her alma mater, Fayetteville, ready to continue her success story. Now, as the year draws to a close, KenzKustomz is holiday-ready with shelves full of gifts, travel bags, and stylish accessories.
Featured in major retailers such as Scheels, Buckle, Altr’d State, Anthropologie, and Dick’s Sporting Goods, the brand has made its mark in the retail and gift industry. It has also been featured on E! News, Good Morning America, and People throughout the years.
As the holiday season approaches, so does the challenge of finding thoughtful gifts for everyone on your list. From embroidered travel bags to fun hats and totes, KenzKustomz’s offerings stand out from typical big-box fare. Shopping here means supporting a local Arkansas business—adding a feel-good element to every purchase.
Some of the most popular items include hats with designs and sayings that fit every personality. Travel bags remain a best-seller year-round, along with cozy sweatshirts and pajamas. KenzKustomz takes pride in its themed collections and in bringing modern trends to the fashion and gift industries. A few of their standout collections include a Western line featuring influencer Hallie Ray Light McCollum, a game-day collection, and their latest holiday collection.
Custom wholesale orders are also one of the company’s strengths—perfect for retailers interested in carrying KenzKustomz products, or for those planning bachelorette trips, weddings, and other special events.
Kendall also recommends subscribing to the “Hat of the Month” club. Your first month is only $5, and you’ll receive a brand-new trucker hat right on your doorstep at the start of the month. Membership also includes early access to sales and the VIP chat—perfect for hat lovers or anyone who enjoys a fun surprise.
The hardworking team also offers beautifully prepackaged gift boxes, ready to ship. Each box is thoughtfully curated with items wrapped to perfection. Their Christmas gift bundles are a customer favorite—ideal for placing under the tree for a loved one or friend. In November, the company launched a holiday pajama line for adults and babies—just in time for family photos or cozy Christmas Eve traditions. Be on the lookout for their upcoming Country Christmas collection, featuring another well-known influencer and fan of the shop.
Behind the scenes, a close-knit team works with heart and hustle to keep KenzKustomz thriving. From Kendall’s very first intern—now a full-time team member—to her mother, who oversees customer service, the group may be small, but they’re mighty. In the warehouse, it’s all hands on deck as online orders fly out the door.
KenzKustomz brings fresh style and function to everyday organization with its custom line of gifts and accessories designed for real life. And this holiday season, there’s no need to stress over gifting as KenzKustomz’s servant-hearted team has something special for everyone on your list.
“This journey, although challenging, is so rewarding because of every website, social media follower, and customer we see. We like to hit on how our items are great for someone who already has everything."
“Being a great place for gifting is what we like to hit on here at KenzKustomz.”