Like many people, Denyele Fiacco first discovered PVOLVE through Jennifer Aniston. After years of experimenting with a variety of workouts, Fiacco was drawn to the functional fitness method that the actress ambassadors and often shares online. Fiacco looked for a nearby studio but came up empty. Rather than settling for the closest location hours away, she decided Bel Air deserved one of its own.
"I really wanted to be a member," Fiacco said. "I saw it on Jennifer Aniston's page. I'd tried all of the workouts known to man over the years, and I thought, 'That looks like something I would enjoy.'"
Harford County's first PVOLVE studio promises to offer a workout focused on functional movement, helping people build strength, improve mobility, and move more confidently through everyday life. The studio's location in the heart of downtown was intentional. Fiacco envisioned members taking a class before strolling to a nearby coffee shop, grabbing lunch, or browsing local boutiques, creating an experience that extends beyond the workout itself.
For Fiacco, opening the studio also marked the beginning of a new chapter. After spending 30 years as an executive with a market research firm and preparing for life as the youngest of her children left for college, she found herself asking what truly inspired her. PVOLVE provided the answer.
As plans for the studio came together, life took an unexpected turn. Fiacco was diagnosed with Stage 3 ovarian cancer, an experience that gave her vision an even greater purpose. "It's centered around women's health," Fiacco said. "It's created an awareness for me."
Her diagnosis inspired plans to place an ultrasound machine in the studio to help educate women about a disease that is often diagnosed too late. The mission has resonated throughout the community, including with the developer of the Bond Street building housing the studio, whose mother died from undetected ovarian cancer. He has committed to purchasing the ultrasound machine in her honor.
Fiacco also knew she needed someone she trusted to help bring the vision to life. She invited her niece by marriage, Gretchen Savick, an exercise science major, to leave a job she didn't love and become studio manager.
"I didn't know much about it, but I trusted in the vision," Savick said. "It's been so cool to see people signing up and coming to a class -- seeing it moving is fun."
That vision began resonating early. Preview classes filled quickly, founder memberships were nearly sold out by mid-summer, and wellness events have drawn enthusiastic crowds before construction was even complete. "I've been incredibly blessed with the support all around," Fiacco said.
The primary hope that Fiacco and Savick have is that every member feels welcomed from the moment they arrive. "When you walk in, you instantly feel relaxed. Your equipment is set up for you, we’re helping with form, building that positivity," Fiacco said. "It's a full concierge experience."
Savick believes those thoughtful touches help create something larger than a fitness studio. "It's a community," she said.
Designed for men and women of all ages and fitness levels, PVOLVE emphasizes movement that supports everyday life, whether someone is recovering from an injury, returning to exercise after having children, building strength while using GLP-1 medications, or simply looking to feel better.
"It's truly a workout for everyone," Fiacco said. "We meet you at every phase in your life."
"I saw it on Jennifer Aniston's page. I'd tried all of the workouts known to man over the years, and I thought, 'That looks like something I would enjoy.'"