Step inside 13 Hub Lane, and you’ll discover more than just a boutique—you’ll experience a lifestyle. Due to an ever-growing demand, this “go-to home decor store" has expanded beyond its original vision, now with two full-service locations, its flagship new Design Studio now open in Roswell and another location in East Cobb. These thoughtfully curated destinations blend home furnishings, apparel, and interior design expertise into one seamless, stylish experience. Whether you’re in need of cozy essentials, gift ideas or help with an new elevated design plan, 13 Hub Lane offers something for every chapter of life.
The Roswell flagship store spans an impressive 15,000 square feet which includes a shoppable warehouse where clients can browse everything from stock and custom upholstery to pillows, lighting, wallpaper, one-of-a-kind home accessories and a vast assortment of art. The curated showroom is always evolving, and thanks to in-house ASID-certified designers, customers can bring their vision to life with personalized guidance. “Great design doesn’t have to be intimidating at all,” says the 13 Hub Lane team. “We’re here to make it accessible and inspiring.”
The new Design Studio inside the Roswell location invites clients to explore a curated library of textiles, furniture samples, and room inspirations. Offered in both studios, a complimentary one-hour in-home consultation helps customers build confidence as they look to begin their transformation. Whether you’re starting fresh or just need help pulling everything together, 13 Hub Lane makes it feel effortless for everyone.
Alongside furniture and decor, the boutique offers fashion-forward apparel, accessories, and gifts that complement any personal style. You’ll find beloved brands like Z Supply, KMJ, Nation LTD, Hammitt, and jewelry from enewton and Julie Vos. From cozy loungewear to elevated everyday looks, the fashion side of the boutique is just as chic as the furnishings. Plus, curated gifts, candles, home fragrance, and Trish McEvoy makeup help make it easy to leave with something special for yourself or gift giving.
And it doesn’t stop with the grownups. The boutique’s baby and children’s collection includes adorable finds from Kissy Kissy, Elegant Baby, Sophie la Girafe, and more items that are ideal for baby showers or sweet little surprises.
What truly sets 13 Hub Lane apart is the heart and expertise behind the scenes. The team is collaborative and passionate, with decades of combined experience in design and retail. Jean, Gina, and Paula lead the buying efforts across furnishings and fashion, ensuring the inventory stays fresh while staying true to timeless, quality-driven selections. “We love pieces with personality,” they say. “It’s the bold accents, the rich textures, and the unexpected details that make a home or an outfit truly yours.”
Clients rave about their experience. “Marcia’s guidance helped me furnish several rooms after relocating from another state. It was such a relief to find this gem.” Another added, “I used to shop 13 Hub Lane for furniture and now I go for the fashion too. "The Roswell location is my favorite stop for hostess gifts and cute, one-of-a-kind finds!”
With projects ranging all over Roswell and from 30A coastal homes to NYC apartments, the design influence of 13 Hub Lane extends far beyond Georgia’s borders. But no matter the zip code, the goal remains the same: to help clients find joy in their space and confidence in their style.
Vist us here: 13hublane.com