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Style Lives Here

The People Behind Naples’ Fashion Pulse

JR Nocera

Tell us about your business or role in the community.

This is our 53rd year in business [Supreme Collision]…same spot, we are very big into our community.

How would you describe your personal style in three words?

Southern Cal look.

What’s one fashion rule you always follow—and one you always break?

Always stay clean shaven on legs, chest and partial face.  Always break the way my hair looks.

How does your personal style show up in your professional life?

I wear black all the time.

What’s something you’re currently working on—personally or professionally?

My new home, bigger, new accounts at my shop, my kids getting more into the business.

Is there a piece of advice you carry with you every day?

Yes.  Surround yourself with only good people.

Larry Wilcoxson

Tell us about your business.

Wilcoxson Consulting, and I have a nonprofit Building Better Boys I have had about 5 years. I help get the best candidates elected for office. My catch is this, I don’t chase every dollar. I have to like you and believe in you. One of my greatest clients as a man and friend is Gary Price. I worked his grassroots campaign and came up 12 votes short. It was ours to win but a little interference stopped me from being the victor. A few of my other clients are serving and doing extremely well. I served as the Senior Advisor to Congressman Byron Donalds. As being the founder of Building Better Boys, I felt it was needed. So many young boys do not have mentors to teach them "LIFE". This is why I founded the nonprofit. I was derailed and put it to the side as I focused on DC politics where I became very successful in what I do. With the kids of our community I feel it’s important to reach one and teach one. I grew up in a very impoverished area with one of the highest crime rates per capita in Florida. So I want to try to help the youth maneuver through tough situations, be focused and make great decisions no matter the pressure at hand.

Has your style evolved over the years?

Yes it has. I added more jewels, glasses and different brands into my wardrobe. I used to be only a Polo / Ralph Lauren type of guy. Even with my shoes. Now majority of my shoes are Christian Louboutins and Cole Haan. I often state that if the bottom isn’t red, I’m not wearing them. I have a good thirty-two pairs of them.

How would you describe Naples style? What makes it unique?

Naples for men is very bland. I have a midwest style. Very flamboyant. My suits are three pieces with a top hat. I bring that Chicago, Detroit, St. Louis and Kansas City type of swag as far as business. I love the pinstripe. The men here are still wearing Brook Brothers, JoS A Banks. Not me. I love flavor.  I wear the Kangol aka as the apple. I think the women's fashion is amazing and unbelievable. They wear everything at anytime. It all goes. The boutiques have it to where they mesh well with the tropical, business casual, casual and golf attire. I love it.

Brooke Connors

Tell us about your business or role in the community.

I started a local jewelry company as a hobby and escape from my busy Real Estate Career. It quickly turned into a passion and with the love and support of family, friends, community and a little bit of luck I hit the ground running. I was so surprised that people were actually interested in purchasing my jewelry. I am currently selling in local stores, including Bad Ass Coffee in Olde Naples, Southern Tide in Mercato & Marco Island, The Paper Lantern Gift Boutique & in the process of working on a few other local boutiques.

Has your style evolved over the years? If so, how?

As a former New Yorker, Black was my color. Since living in Naples for 25 years I have shifted to pretty colors, textures & fabrics with more of a laid back tropical feel.

How would you describe Naples style? What makes it unique?

I think Naples style has really evolved over the last decade with access to almost world class shopping, fun boutiques and a new "Younger" feel.  I love the ability for myself and to see others dress up or be casual whether you're going to Campiello's or Celebration Park, anything works here!

How does your personal style show up in your professional life?

Being a Jewelry Designer I incorporate all of my pieces to fit with what I am wearing daily. I am always wearing a stack of bracelets, a new necklace I just made or some fun stackable rings. I am a walking display!

How do you think style extends beyond what we wear?

Absolutely! I think it shows up in how we present and carry ourselves is an extension of our style.

Any local designers, boutiques, or style makers you’re loving right now?

I love Monkee's of Naples at Venetian Village for fun dresses, Southern Tide (of course) for day-to-day Naples wear, The Naples Fashion Week. I love Asha out of Palm Beach for Jewelry & am always wearing my own creations.

Nick Del Negro

Tell us about your business or role in the community.

I am the General Manager at Lamborghini Naples. We are a new stand-alone Lamborghini Franchise store specializing in selling new and pre-owned exotic vehicles.

How would you describe your personal style in three words?

Confident, versatile and tailored.

What’s one fashion rule you always follow—and one you always break?

I always wear a belt that ties into my shoes in some way or another.  There are no rules in fashion in my opinion.  You can wear whatever you want if it is worn well.

Any local designers, boutiques, or style makers you’re loving right now?

I custom design all of my work clothes with a local Clothier named Ron Brodeur.   I have been using him for many years.  He understands my needs and how important it is to get them tailored to fit perfectly.

What’s the one item in your closet you can’t live without?

Shoes.  In my opinion, shoes make the outfit.  This holds true for cars also.  Wheels make the car.

How do you think style extends beyond what we wear?

My style is a reflection of my personality.  It shows that I am confident but approachable.  Someone well-dressed shows they put thought into how they look.

Is there a piece of advice you carry with you every day?

Treat others the way you want to be treated is how I live my life.  Be kind to everyone.

What’s something you’re currently working on—personally or professionally?

Personally, I try to live a healthy lifestyle by working out daily and eating good.  Although one of my favorite things to do is go out to eat.  Professionally I am trying to build Lamborghini Naples as the go to dealership for all your exotic or high-end luxury vehicles.  We are still fairly new to the area, so it is my goal to build a great reputation.  I want to be known as being fair, and very easy to do business with.

Kim Comisar

Tell us about your business.

I’ve been in residential real estate for over 15 years with a strong focus on service, trust, and helping clients navigate important transitions. My expertise includes remodeling, staging, relocation and working with builders and new construction buyers. Beyond buying and selling homes, I see myself as a connector — someone committed to being a resource for anyone needing local insight to help put down roots, understand the neighborhoods, and to feel confident in their next chapter.  As an up-and-coming member of the Naples community, I value opportunities to connect and build relationships with other local professionals. I’m always happy to be a resource, make introductions, or collaborate in ways that support each other’s goals.

How would you describe your personal style in three words?

Classic, feminine, chic.

What’s one fashion rule you always follow—and one you always break?

Less is more when it comes to accessories. I try to be mindful of keeping the focus on one statement piece per outfit.  I will unapologetically wear white in any season.

How would you describe Naples style? What makes it unique?

Palm beach chic with a uniquely midwestern sensibility.

What’s the one item in your closet you can’t live without?

Currently mourning the loss of my diamond studs - they literally went with everything.

Who are your style icons—past or present?

Lauren Santo Domingo,  Aerin Lauder and the late Carolyn Bassette-Kennedy.

Is there a piece of advice you carry with you every day?

Embrace comfort to ensure the outfit doesn't distract from your confidence and focus.

Roberta Beranek

Tell us about your business or role in the community.

I’m the founder of Naples Fashion Week and NFW Collective, a fashion and event platform based in downtown Naples. Our mission is to spotlight creativity, support emerging talent, and bring global fashion energy to Southwest Florida. Through curated runway shows, trunk shows, and community events, we connect local audiences with designers, artists, and brands from around the world. Beyond fashion, we aim to build cultural momentum in the area—hosting experiences that blend art, style, and meaningful connection. My role is both creative and strategic: I oversee event production, brand partnerships, and community engagement to ensure every activation is impactful and inspiring.

How would you describe Naples style? What makes it unique?

Naples style is rooted in comfort and classic silhouettes, but it often plays it safe. I see an opportunity to inspire and empower women to step outside their comfort zones and embrace fashion as a form of self-expression. My goal is to encourage more intentionality in how we present ourselves—not out of vanity, but as a reflection of confidence, creativity, and personal pride.

Any local designers, boutiques, or style makers you’re loving right now?

Marissa's has always been a community staple. Naples has some beautiful boutiques and a loyal fashion community, but what excites me most is the opportunity to introduce fresh perspectives. Through NFW Collective, I love curating new designers and brands that bring something different to the local scene. It’s all about complementing what already exists here while expanding the conversation around fashion and personal style.

How do you think style extends beyond what we wear?

Style goes far beyond clothing. It’s how we move through the world, how we express ourselves, and how we connect with others. It shows up in our energy, our environment, our conversations, and the way we make people feel. True style is about presence and intention. It’s the art of turning the everyday into something meaningful and memorable.

Rick Ilker Gur

Tell us about your business or role in the community.

General Manager at John Craig, high end luxury men’s clothing store.

How would you describe your personal style in three words?

Sophisticated, aspirational, confident.

Has your style evolved over the years? If so, how?

It always changes. Depends on current fashion, location (like if I am in NY I dress different than Naples), also changes with age.

What’s one fashion rule you always follow—and one you always break?

Focus on one key element in your outfit to make it shine.

Any local designers, boutiques, or style makers you’re loving right now?

John Craig, Carter and Finley are my absolute favorites.

What’s the one item in your closet you can’t live without?

Pocket square. Smallest part of the outfit, but it changes your complete outfit.

How do you think style extends beyond what we wear?

Style becomes a way of communication between your identity and values.

Who are your style icons—past or present?

Ralph Lauren, Tom Ford, Prada.

How does your personal style show up in your professional life?

Your style is intertwined with your lifestyle, activities you participate in or your professional life. My style must be an inspiration for my clients.

Does the aesthetic of Naples influence the way you design, dress, or present your work?

Absolutely it does.  Very sophisticated and little bit more traditional, but still fashion-forward.

Is there a piece of advice you carry with you every day?

What you wear, how you speak and your mannerisms all contribute to how you represent yourself.

What style memory stands out from childhood—something a parent, grandparent, or mentor wore or taught you?

My father is my mentor. No matter what day or where we are, he always shaves and puts on his cologne first thing every single morning, and dresses very sharp.

Gary Johnson

Tell us about your business or role in the community.

I own 4Ever Young Anti Aging Solutions located in Mercato.

How would you describe your personal style in three words?

Clean, crisp and conservative.

Has your style evolved over the years? If so, how?

Yes.  For many years I lived most of my life in a suit and tie.  I have become better at casual dress over the years.

What’s one fashion rule you always follow?

I like bright colors.  I think that probably breaks some rules.

How would you describe Naples style? What makes it unique?

I think Naples style is best described as clean with a nautical flair.

What’s the one item in your closet you can’t live without?

Flip Flops.

How do you think style extends beyond what we wear?

Yes.  How you treat people is a direct reflection of your style.

Who are your style icons—past or present?

If I were going to follow someone's style, George Clooney probably comes to mind.

How does your personal style show up in your professional life?

I described my style as clean and crisp.  I like my business to reflect the same.  Clean, well-run, and crisp.

Is there a piece of advice you carry with you every day?

Always be grateful to God for who you are and what you have.

What style memory stands out from childhood—something a parent, grandparent, or mentor wore or taught you?

I like the look of a jacket that dresses up casual.  I just think it is a sharp look.  I learned it from a mentor I had when I was very young.

What’s something you’re currently working on—personally or professionally?

Professionally, I am working on making 4EverYoung the go-to in Naples for Aesthetic Treatments and Wellness.  Personally, I am also working on adding wisdom and discernment daily.

Yevhen Yevtushenko

Tell us about your business or role in the community.

I’m a hairstylist with over 25 years of experience. In Ukraine, I owned two salons, conducted masterclasses across Europe, and worked as a brand educator. Now based in Florida, I continue working in a salon setting. I’m actively involved in the local community by helping people feel confident and beautiful, and by mentoring emerging stylists in their careers.

How would you describe your personal style in three words?

Elegant, modern, expressive.

Has your style evolved over the years? If so, how?

Yes, my style has evolved significantly over the years. Early in my career, I was inspired by classic shapes and precise lines. Over time, through international experience and exposure to diverse cultures, my approach became more free, creative, and personalized. Today, I aim to blend aesthetics, fashion, and comfort to create looks that highlight each person’s individuality.

What’s one fashion rule you always follow—and one you always break?

One fashion rule I always follow is that a look should reflect a person’s individuality and inner confidence. The rule I love to break is “don’t mix prints” — sometimes the most unexpected combinations create the boldest and most stylish results.

Any local designers, boutiques, or style makers you’re loving right now?

Waterside Shops in Naples represents the perfect blend of luxury and coastal elegance. Featuring renowned brands like Louis Vuitton, Gucci, and Tiffany & Co., it offers a sophisticated shopping experience in a serene open-air setting. The atmosphere inspires both style and relaxation, making it a preferred destination for discerning shoppers.

What’s the one item in your closet you can’t live without?

In clothing, I value lightness, expressiveness, brightness, and individuality, always with touches of creativity.

How does your personal style show up in your professional life?

My personal style is reflected in every look I create for my clients. I strive to bring lightness, expressiveness, and individuality to my work, combining creativity with professionalism. This approach allows me to craft unique and modern cuts and styles that highlight each person’s character and style.