Who Are You Dressing As?
Each morning, your closet quietly asks: Who are you choosing to be today? The woman who hides, doubts, shrinks? Or the woman who expands, who dares, who delights in herself?
This isn’t about chasing trends. It’s about asking, “Am I dressing for the most joyous, expansive, life-loving version of me?” (Shoutout to life coach Tonya Leigh for that gem!)
Style is not shallow—it’s strategy. It’s not the cost or the brand, it’s the energy behind your choice.
My Wake-Up Call
Before I launched my business, I was stuck in a style rut. My uniform? Black t-shirt, stretch jeans, sensible shoes, messy bun. It was comfortable—but it was also camouflage. The stretch jeans let me ignore the weight gain. The outfit let me blend in. I looked in the mirror and barely recognized myself. I felt like one of the guys. I had lost my spark.
Starting my own company became my invitation to remember who I was. Not overnight, but in baby steps: a new pair of earrings, a cute dress, a bag I forgot I loved. I shopped my closet and found… me.
It’s Not the Label
There was a time I leaned into designer labels to “look the part.” But I’ve learned this truth: spending money doesn’t make you worthy.
Style isn’t about price. It’s about presence. I now choose pieces that are high quality, but not high ego. Clothes that say: I’m feminine, intentional, joyful—and I value substance over status.
Are You Dressing for the Job of Your Life?
We all have days where we live in pajamas or stretched-out sweatpants, telling ourselves, “I’m too busy,” or “Life is too hard.” But that’s when we need self-care the most.
Waiting to buy clothes until you lose weight? Guilty. But delaying joy until “someday” delays transformation. You don’t wait for the glow-up. You dress for it. Every baby step becomes a glimmer of hope, a vote for your future.
Practice Being Her—Now
Want to feel wealthy, strong, feminine, bold, relaxed, athletic, or powerful? Then start being that woman. Style is the easiest access point to identity. In Tonya's School of Self-Image podcast How to Use Style to Reinvent Yourself, she shares the following model:
Be → Do → Have.
Be her long enough…
Do what she would do…
You’ll have what she has.
Start by showing up as the woman you want to be—not “one day,” but today.
Reflection Shapes Reality
“When you dress up and look in the mirror, your reflection is telling your brain what you think of you.” — Tonya Leigh
Guess who sees you every day? You. Not your coworkers. Not strangers. You.
Your image is forming your life. So ask:
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How do I want to see myself?
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How is that different from how I see myself today?
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What does the future version of me wear—and why?
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How can I use style to bring her to life?
Be curious. Be bold. Let your style become a conversation with your future self.
Let Go to Grow
I donated gorgeous pieces that once served me—but now hold me back. Clothes tied to old versions of me, old jobs, old energy. Style is energy. If it doesn’t align with who you are becoming, it’s okay to let it go.
You don’t need more. You need meaning.
The Invitation
Drop the “shoulds.” Wear what delights you. Not what’s trendy. Not what hides you. What expresses you.
You don’t need permission to glow up: just a closet, a question, and the courage to try. Celebrate the baby steps. A bracelet, a bold lip, a “just because” dress. You’re not dressing for anyone else—you’re dressing to become.
We want to hear your style reinvention story. Tag us on social media—show us how you're dressing for the woman you're becoming!
PULL QUOTE: "Style isn’t about what it costs—it’s about who you’re becoming. Every outfit is a choice to shrink or to shine. Dress like the woman who believes in her future. Be her now."