Dina Giordano
Tell us about your business or role in the community.
I am a certified trichologist and cosmetologist at N.Color Salon. Trichology is the scientific study of hair and scalp diseases and disorders under a microscope contributing to hair loss.
How would you describe your personal style in three words?
Sophisticated, timeless elegance and classy.
Has your style evolved over the years? If so, how?
Yes, in my adult years I am embracing my natural beauty and trying to stop changing myself due to trends. I found what works for my look and I go with it. I do the same for my clients.
How would you describe Naples style? What makes it unique?
Refined understated elegance. Naples is not ostentatious, flashy or loud and it doesn't boast.
Any local designers, boutiques, or style makers you’re loving right now?
I am a loyal Saks Fifth Avenue shopper, I love Cinq A Sept, Akris, Vince and Theory.
What’s the one item in your closet you can’t live without?
My Chanel beige bag, it coordinates with every outfit.
How do you think style extends beyond what we wear?
Having great style is a feeling of confidence. Feeling fabulous in your own skin has no price tag.
How does your personal style show up in your professional life?
Behind the chair I am inspiring women and men to look their very best.
Is there a piece of advice you carry with you every day?
Live every day like it's your last!
What style memory stands out from childhood—something a parent, grandparent, or mentor wore or taught you?
My Mother always taught me my shoes should always match my pants or skirt, not my blouse; it creates an elongated look.
What’s something you’re currently working on—personally or professionally?
Advancing my trichology knowledge to help individuals suffering from hair loss holistically.
Alyse Fratto
Tell us about your business or role in the community.
I’ve been modeling since I was seven years old, so fashion has always been a huge part of who I am. It’s given me incredible opportunities and has shaped so much of my life. Today, I’m also honored to serve as the President of the Southwest Florida Young Republicans, where I enjoy connecting with people and encouraging others to get involved in their community. To me, fashion and leadership are both about confidence, integrity, and having the courage to be yourself. Being able to combine my lifelong love of fashion with serving my community has been one of the most rewarding parts of this chapter of my life.
Has your style evolved over the years? If so, how?
My style has definitely evolved as I’ve gotten older and become more confident in what feels like me. I’ve learned that I don’t have to follow every trend to feel stylish. I’m most inspired by the women of the 1950s and 1960s. There was such an effortless elegance to the way they dressed. Their style was polished, feminine, and sophisticated without ever feeling stuffy. That’s something I’ve naturally gravitated toward over the years, and it’s the look I feel my best in today.
What’s one fashion rule you always follow—and one you always break?
I always believe that fit is everything. The most beautiful outfit in the world won’t look its best if it doesn’t fit well. As for the rule I break, I don’t believe you have to chase every trend. I’d much rather invest in timeless pieces that I’ll love for years than wear something just because it’s popular for the moment.
How would you describe Naples style? What makes it unique?
Naples style is classically chic. People here have a way of looking polished without looking like they tried too hard. There’s a beautiful balance of coastal living and sophistication. You’ll see classic pieces, natural fabrics, and a lot of neutrals that fit our lifestyle and the beautiful surroundings. It’s understated luxury, and I think that’s what makes it so unique.
How would you describe your personal style in three words?
Classic, timeless, feminine.
Dagney Wysong
Tell us about your business or role in the community.
I have the privilege of building businesses and relationships around one central belief: exceptional experiences create lasting connections. As a strategic business development and marketing executive, I work with organizations ranging from luxury brands to motorsports, helping them grow through relationship-driven strategy, partnerships, and elevated customer experiences. Through my work with Skip Barber Racing School’s Drivers Club and my consulting company, Strada D’Oro, I focus on creating opportunities where business, lifestyle, and community naturally intersect. Whether I’m developing partnerships, advising executives, or creating memorable events, my goal is always the same: to build communities where people feel connected, inspired, and eager to return. For me, success has never been measured solely by transactions, but by the relationships and trust that continue long after the first introduction.
Any local designers, boutiques, or style makers you’re loving right now?
Beyond any one boutique, I’m inspired by the people who have shaped Naples into a destination where fashion feels both elevated and approachable. There’s a genuine appreciation for craftsmanship, individuality, and timeless style here, which I think is what makes the local fashion scene so special. It’s less about following trends and more about finding pieces that become part of your personal story.
What’s the one item in your closet you can’t live without?
A great pair of heels. There’s something about putting on a beautiful pair of shoes that changes the way you carry yourself. They don’t just complete an outfit, they change your posture, your confidence, and your presence.
Is there a piece of advice you carry with you every day?
One piece of advice I carry with me is to always leave people better than you found them. Whether it’s through a conversation, a business relationship, or a simple act of kindness, I believe the greatest impact we can have is in how we make others feel. Success comes and goes, but your character, your integrity, and the way you treat people are what leave a lasting legacy. I try to let that guide both my personal life and my professional life every day.
Rachael Williams
Tell us about your business or role in the community.
I own a local business called Glow to Go Naples. We are SWFL’s premier mobile spray tanning company, offering our clients customized airbrush tanning within the comfort of their own home. Our solutions are clean and organic and render the most natural looking results. Perfect for brides and anyone looking for that extra glow!
What’s one fashion rule you always follow—and one you always break?
A fashion rule I always follow is dress for what you know works for your body, and not what’s trending at the moment. One I’m not afraid to break is wearing white after Labor Day!
What’s the one item in your closet you can’t live without?
A fashion sneaker is the one thing I reach for most in my closet. An easy way to elevate more casual looks, and still comfortable enough to chase around my two kids!
Who are your style icons—past or present?
I have always loved Carolyn Bessette-Kennedy and her effortless, chic style. And of course Victoria Beckham, past and present!
What style memory stands out from childhood—something a parent, grandparent, or mentor wore or taught you?
As a child I can remember my grandmother having the best style. She had jewelry to match every outfit she wore and an extensive shoe collection. I would spend hours trying them on. This was where my lifelong love affair with high heels began at an early age.
What’s something you’re currently working on—personally or professionally?
My focus for this upcoming season is to be better at delegating tasks and outsourcing where it makes sense. I tend to be a “I can do it myself“ type of person but moving into 2027, I need to remember it’s important to work smarter not harder!
Is there a piece of advice you carry with you every day?
I’d rather be overdressed than underdressed for any occasion, because you can only make a first impression once!
Chaz Ceto
Tell us about your business or role in the community.
As founder and creative director for Linen and Flax my role is to lead our interior design studio in Atlanta and expand our reach to Naples, Florida. In addition to that role, continuing our reach as a lifestyle brand with apparel and home goods that inspire.
Has your style evolved over the years? If so, how?
Yes, I have leaned more into quiet luxury vs loud fashion and fast fashion trends. Quality over quantity with an elevated classic style.
What’s one fashion rule you always follow—and one you always break?
Choose timeless over trendy. One fashion rule I always break is that I wear neutrals whenever it feels right, regardless of season.
Any local designers, boutiques, or style makers you’re loving right now?
I haven’t been in Naples long, but a boutique that stands out to me is the Augusta clothing company for a couple of reasons. It is family owned and operated by the Hoffman family. I love that it’s a family business and that this family really invests and builds into Naples. I also love the aesthetic of this brick and mortar and the variation of designers that they bring to Fifth Avenue.
What’s the one item in your closet you can’t live without?
My Rosemary Hat from Linen and Flax, perfect for a beach day or stroll through Old Naples.
How do you think style extends beyond what we wear?
I believe style is much more than what you wear, it’s how you live. Creating a life that is authentic to you…timeless, intentional, and welcoming. True style reflects who you are long before anyone notices what you are wearing.
How does your personal style show up in your professional life?
I don’t just curate a wardrobe, I curate a way of living. I don’t see fashion, interiors and lifestyle as being separate. Personally and professionally my goal is always to create something that feels beautiful, authentic, and timeless.
What style memory stands out from childhood—something a parent, grandparent, or mentor wore or taught you?
The power of a handbag. It can make an ordinary outfit extraordinary and elevate the style to the next level. Jeans, a white T-shirt and the perfect bag are always a good idea. My grandmother had beautiful bags no matter what she wore. She always looked classic, that has stuck with me.
Elena Griffin
Tell us about your business or role in the community.
I’m the co-founder of Pink Shark Media, a boutique marketing agency based in Naples. We partner with businesses and nonprofits to elevate their brand through strategic marketing, content creation, photography, and social media. Every day looks a little different, but my favorite part is helping local businesses stand out while contributing to the growth of our community.
Has your style evolved over the years? If so, how?
I’ve become much more intentional with what I wear. I still love getting dressed up, but I’ve learned that style doesn’t have to be complicated to make an impact. These days I gravitate toward timeless pieces that can be dressed up or down depending on the day. Living in Naples has definitely influenced that balance.
What’s one fashion rule you always follow—and one you always break?
Follow: Invest in timeless staples. Trends come and go, but well-made, classic pieces never go out of style. Break: I don’t believe every outfit needs heels or a handbag to feel complete. Sometimes a simple tee, tailored shorts, and great accessories are just as chic as a dress and heels.
Any local designers, boutiques, or style makers you’re loving right now?
I love supporting local boutiques because they offer pieces that feel unique and personal. Carter & Finley is always a favorite for timeless staples. Love Celine and Rouze will always be favorites too!
How do you think style extends beyond what we wear?
Style is really about how you carry yourself. It’s in your confidence, the way you make people feel, and the details you choose, whether that’s how you dress, decorate your home, or present your work.
Who are your style icons—past or present?
Ralph Lauren has always been a favorite with timeless, effortless style. I also love the polished, feminine looks of Olivia Palermo.
How does your personal style show up in your professional life?
I like to look put together without feeling overdressed. Whether I’m meeting clients, on a content shoot, or grabbing coffee, I want my style to feel polished but not over the top.