In the sun-drenched town of Los Olivos, there's a quiet revolution unfolding in a converted garage on the edge of town right at the corner of Hollister and Nojoqui Street. It's not flashy. It's not chasing trends. But it is getting noticed, for all the right reasons.
Los Olivos Outfitters is the kind of place you don’t stumble into—you discover it. And when you do, you’ll wonder why it took you so long to find. Founded by Josh Hartley in collaboration with his best friend and Los Olivos native, Jory Brigham, this shop is equal parts rugged and refined, stocked with hand-selected menswear, from Freenote Cloth, locally hand-made accessories, and artisan goods that feel like they’ve lived a few stories before making it to the shelves.
But this isn’t just a store—it’s a personal manifesto. Each item in the space tells a tale, often tied to people Josh or Jory have known longer than they remember. As Josh states, “I’m a designer by trade,” he says. “I’m passionate about curating an authentic space filled with quality items that have a story. Everything in here has to speak to you.”
And it does. Whether you’re slipping into a pair of Freenote Cloth jeans, feeling the weight of a handcrafted knife by Poul Palmer, or admiring one of Jory’s custom shuffleboards in the gallery next door, there’s a thread of intention and integrity behind each piece.
The curation isn’t limited to what you wear or carry. The Other Side Gallery, which shares the space, features work from acclaimed artists with deep ties to the Central Coast, including the legendary local John Cody, who opened one of the first galleries in town 35 years ago. The Otherside also features Disney legend Eyvind Earle and contemporary powerhouse James Verbicky. The gallery, much like the store itself, invites you to consider not just how you look but how you live.
Josh’s approach is refreshing and honest. He’s not chasing Instagram trends. “This is about finding pieces that you’ll love and live with for a long time,” he says. His style is rooted in timeless Americana—well-worn denim, a crisp button-up, and a solid jacket for cool mornings and even cooler nights. He’s not telling you what to wear—he’s inviting you to refine your own style.
And that’s the magic of Los Olivos Outfitters. It doesn’t tell you what to wear. It encourages you to think more deeply about why you wear it.
This shop is a rallying cry for authenticity in a world saturated with mass-produced sameness. It strives to honor the town’s roots—the cattle ranches, the Chumash, the western grit. “If this place turns into a cookie-cutter Pinterest board ‘destination vacation’ with no soul,” Josh says, “we’re doing our hometown a disservice.”
Instead, he’s building a place that does the opposite—one that breathes life back into craft, invites conversation, and rewards curiosity. Whether you’re a longtime local or just passing through, stepping into Los Olivos Outfitters feels like finding something you didn’t know you were looking for.
And in the end, isn’t that what true style is about? Not being told what’s cool, but feeling it when you see it, wear it, and live it.
So go ahead—invest in the denim. Try on the jacket. Pick up the knife that looks too good to leave behind. Because showing up purposefully—whether on the ranch, in the city, or just walking through your front door—isn’t about fashion. It’s about how you move through the world. And that, my friend, never goes out of style.
For more information, email josh@losolivosoutfitters.com, follow on Instagram @losolivosoutfitters, call 805-638-3082, or visit 2353 Hollister St #E+D, Los Olivos.