JR Nocera has now been at the family shop—Supreme Collision, founded in 1973—for an incredible 46 years. When he took over the body shop from his father, Johnny Nocera, in 1999, there were just two people working there. Fast forward to 2025, and the shop has grown to a team of 32 dedicated professionals.
But none of the 32 make JR as proud—or as happy—as his two sons: Nicolas Nocera and AJ Nocera.
AJ has become one of the shop’s high-end painters, known for his precision and eye for detail. Nicolas, JR’s youngest, is already turning heads in the industry at just 18 years old. “He’s doing things now that some body men can’t do even after 10 years in the business,” JR says with pride.
“It’s really great going to work every day knowing your two boys are right there with you. And my daughter, Paige Nocera—who runs Events with Paige—is just two doors down in the same building,” JR adds. “I’ve seen so many changes in Naples since 1973. We’ve grown with the town, and I couldn’t be happier to expand the business while watching my kids find their own path in it.”
Though proud, JR admits he’ll be a little sad to see Nicolas go. This fall, Nicolas heads off to Clemson University to study business. “I’ll lose him as a worker, but gain even more pride as a father.”
Supreme Collision has become a trusted name, known as a certified collision center for multiple brands and a direct repair facility for 11 major insurance companies. JR credits a big part of their growth to the Germain family, who in 1999 selected Supreme Collision as the repair shop for their Lexus, BMW, and Honda dealerships. “That partnership truly changed my life,” JR reflects.
And if you’ve ever seen JR in his local TV commercials, you know his signature line:
“It’s not by accident!”