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Surf’s Up

Where high-performance custom computers meet heart, creativity, and real community connection

It’s not every day that you walk into a computer shop and hear a story about a sixth-grader turned IT trailblazer. But Surf’s Up Computing isn’t just any computer shop, and Chris isn’t your average IT guy. He has created something refreshingly different—an approachable, custom-first computer business in the heart of our community, where design, function, and genuine customer care come standard.

Yes, you can get your hard drive fixed. But you might also leave with a custom-lit, engraved, uniquely built machine. You may even find yourself lingering to hear how he helped a grandfather from England find the perfect gift for his grandson. It’s that kind of place.

“We’re not comparing apples to apples when it comes to what we build versus what’s sold in big-box stores,” Chris explains. His machines are three to five times the speed of the average computer from the average store. “The performance difference is massive.”

Chris's shop is a hidden gem for those who value high-end performance and personalization. His builds are functional showpieces—custom computers that double as decor. For one local business, he designed computers that matched the furniture which now sit like art pieces in their lobby. “The computer becomes part of the aesthetic, not just a machine tucked in the corner.”

That attention to detail is what draws in creatives, professional gamers, entrepreneurs, local professionals and snowbirds. Helping to set up your software like Quickbooks and taking in old computers and accessories are on the long list of services he provides for his customers, whom he treats like his own family.

Originally from Wisconsin, he worked for more than two decades as a reference librarian and IT department head. He moved to Florida in 2012 after realizing he was spending more time here than back home. “It was supposed to be temporary,” he laughs. “I came down for vacation, handed out my resume and got six job offers. “Sometimes, it’s about showing up. Letting people see who you really are.”

Surf’s Up Computing is gearing up for a big milestone, the 10th anniversary of the business. "We average about 15-20% growth per year,” Chris shares proudly. With incredible growth like that, it’s not a stretch for him to have future plans to expand to build a separate assembly facility.

That personal connection is the beating heart of Surf’s Up Computing. It’s why Chris offers free diagnostic services. It’s why he teaches free cybersecurity classes at senior communities. It’s why clients trust him with their data, their machines, and their stories. “Your customers are not numbers, they are actual people.”

The business officially launched in 2015, when instead of working for others, Chris decided to start his own company. “I thought if I’m going to work hard, I might as well build something I believe in.” Build he did. Today, Surf’s Up Computing offers full-service custom builds, on-site service contracts for businesses, and one-of-a-kind designs tailored to each client. From high-end gamers to small businesses wanting sleek, branded setups, there’s no off-the-shelf solution here. If you can dream it, Chris can probably build it.

One of his favorite projects? “We had a customer—she loved pink. Pink everything. We custom-engraved the Pink Panther on her case, installed lights in every shade of pink imaginable, even gave her interchangeable panels so she could change the look of her computer every week. That’s not something you’re going to get at a chain store.”

But behind the specs and circuit boards, the real magic is Chris himself—a down-to-earth, kind, endlessly curious man who wants people to feel confident about technology. “If you leave here with a better understanding of how to stay safe online, or just feel like someone actually listened to what you wanted—that’s a win.”

When asked about the future of AI and tech trends, he stays measured. “It’s only as good as what it learns from. If the programming is poor, the results will be, too.” According to Chris, engagement and human decisions are still necessary and important in the business of computing. 

Chris isn’t about chasing tech headlines—he’s building relationships. He believes in showing up, doing good work, and letting word of mouth do the rest. Based on the success of his business, this grassroots approach still works, resulting in an honestly-built and reputable business. 

From a sixth-grade computer whiz in Wisconsin to a trusted name in custom computing, Chris’s story is less about machines—and more about people. And that, perhaps, is the real power behind Surf’s Up Computing.

“We treat every client like family—that’s what sets us apart from others.”

“Your customers aren't numbers, they are actual people.”

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