“A good day starts with a good night,” says Gary Trudell of Custom Comfort Mattress. And since 1986, the family-run firm he heads with his brother Mel Trudell and their business partner Jeremy Solis has been providing one of life’s greatest luxuries: a comfy bed. Headquartered in the city of Orange, California the company takes a couturier’s approach to crafting their handmade, all-natural mattresses. Now, with the reopening of their redesigned West Hollywood flagship, it’s the perfect time to stop by and learn how a custom-fitted mattress can elevate everyday living.
“We have eight showrooms across Southern California, but West Hollywood has really taken on a life of its own,” says Trudell, who sits on the board of the West Hollywood Design District. The store’s location on Beverly Boulevard between Doheny and N. Robertson helped them build longstanding relationships with leading interior designers, a few of whom encouraged Trudell to renovate after 15 years. Now focused on natural woods and natural lighting, the showroom authentically aligns with the company’s focus on wellness (they host yoga and sound baths), while creating a more inviting space for collaboration. Walk-ins are welcome but “fittings,” as Trudell calls them, can also be done by appointment and, should a celebrity or VIP client need, the exclusivity of a closed showroom.
A highlight of the reopening is the expansion of the company’s Designer Concierge Program, which offers in-home consultations, white-glove service and project management support to help remove some of the guesswork that comes with finding the perfect bed. “Comfort can be complicated, and mattresses can be difficult for a designer to buy for a client, so I’m an extension of their services,” Trudell explains. The company can match nightstand heights or even retrofit a Minotti bed, and they offer specialty dimensions for clients like athletes, who are known to be fans. “One of our oversize designs is an 8-by-8-foot bed we call the Bel-Air King,” he says. Often clients are repeats (“If we do someone’s home in Brentwood, we also do their home in Aspen or the Hamptons.”) and they extend beyond residential to hotels including the about-to-reopen Four Seasons Resort The Biltmore in Santa Barbara, and top luxury resorts in Palm Springs and Cabo San Lucas.
The average person spends one-third of their life in bed, and Trudell is convinced that a good mattress is key to how well one navigates life’s changes. “We see clients in the best of times—marriage, children—but also the worst, like when someone is sick,” Trudell continues. “We’ve also seen clients through riots, COVID and fires,” he adds, noting that he has helped some 85 Palisades families establish new homes. And by turning the West Hollywood showroom into a more sanctuary-like environment, he hopes clients will feel even more secure when talking about their individual needs. “We ask what’s going on in their lives, and we really listen,” says Trudell. “Why aren’t they feeling well? Do they have allergies? Why are they gaining weight? There’s a lot we can help solve through a proper fitting.”
Trudell’s keys to a sound sleep include understanding a client’s body type, predominant sleep positions and comfort preferences. “Most females sleep on their sides, so we want to take pressure off their hips and shoulders. And since men have a denser weight, it’s sort of like we sleep in the bed, whereas women sleep on it.” And that old myth about a hard bed being good for a bad back? “That’s just not how our bodies work,” he says. “We need to equalize pressure and keep the spine aligned. Plus, we spend so much time on our screens that we’re losing good posture, which makes how we rest at night even more important.”
But what also makes a restful sleep is peace of mind. “The bed-in-a-box foam mattresses are made with petrochemicals that off-gas and because they’re one-sided, they last maybe two years before becoming landfill,” says Trudell. “We’ve stayed the course with natural materials because we care about what we’re making.” Custom Comfort Mattresses are constructed by hand with an armature of American steel and layered with hand-tufted, eco-friendly materials including American-grown cotton, naturally hypoallergenic wool, horsehair (a centuries-old tradition for its insulation properties) and natural latex from the sap of rubber trees. The materials allow for better air circulation and temperature regulation, and they are toxin-free, non-allergenic, antimicrobial and dust mite-resistant. And because they are more durable than synthetic materials, they last longer. “Our mattresses are also designed to be reversible, so you get twice the wear—they’ll last 10 to 15 years,” Trudell adds. (Double-sided mattresses should be flipped and turned every season for even wear.) While a custom mattress can be an investment, there are collections for all price points, be it a cost-effective guest bedroom or a plush option for the primary suite: the Select collection starts at $270, Heritage at $1,155 and Reserve at $2,840.
Studies have shown that consistent, restorative sleep improves our immunity, cognition, mood, and even creativity. “A good sleep is critical to our health,” Trudell says simply. “And it’s the quality of your mattress that will make the biggest difference in the quality of your sleep.”
Custom Comfort Mattress West Hollywood; 8919 Beverly Blvd., West Hollywood; 310-695-5801; customcomfortmattress.com
In celebration of Custom Comfort Mattress’ new West Hollywood Flagship, the store will be hosting an Open House from September 22nd to October 3rd. Events are geared toward designers and residents alike. Visit the company website for more information.
"A good day starts with a good night," says Gary Trudell of Custom Comfort Mattress.
“A good sleep is critical to our health. And it’s the quality of your mattress that will make the biggest difference in the quality of your sleep.”