When Ali and Jamie Salimi decided to start The Auto Accident Attorneys Group, they knew they didn't want to be just another law firm, donning the name of a vaguely known attorney and cluttering roadsides with billboard eyesores. No. They wanted to create a community-centric company, largely known, respected and needed by their neighbors and fellow residents.
With over 15 years of law experience combined and a new little girl at home, the pair had a solid foundation and good reason for their decision to move things "in-house" by starting their own firm. Their prior experience as corporate (Jamie) and criminal defense (Ali) attorneys, and some newly gained insight as parents, led Ali and Jamie to specialize in all things auto and accidents, hence The Auto Accident Attorneys Group was born.
"Ali was the driving force to move into the specialized area of auto accidents as opposed to personal injury because it provided an opportunity to niche down to a very specific consumer need," says Jamie.
The shift in speciality came with a need for a new name. Both Ali and Jamie were intentional about going beyond the industry standard of using the partners' names, and instead opted for a fresh take that better identified their area of expertise, so that clients could find the attorneys they needed quicker. The name The Auto Accident Attorneys Group, or The AAA Group for short, avoided any potential confusion and quickly denoted their practice's speciality.
Along with a new chapter in their careers, the pair chose to start fresh in a new location as well, leaving behind palm tree-laden Los Angeles for the sunny suburbs of metro Atlanta.
"When we decided to leave Los Angeles, we chose East Cobb specifically because it’s a bedroom community with great schools which makes it a perfect place to raise children," says Ali.
But East Cobb and their home base city of Marietta would quickly become more than just a wonderful place to raise their kids. As they familiarized themselves with the good company, wholesome lifestyle and connected community Cobb had to offer, they decided to go the extra mile and integrate both their family and business deep into the fabric of East Cobb.
"When you have a business in your own community, you always want to add to the aesthetic of the community because you care about where you live and about the property values," explains Ali. "We’ve tried to make our office space as nice as possible so that it adds to the aesthetic of the community."
That simple sentiment has since transpired into a collection of community involvement initiatives, intentional marketing efforts and a new podcast for all Cobb County residents on behalf of The AAA Group.
Just like in years past, The AAA Group recently hosted their annual Fall Festival, bringing fresh flavors, family fun and fall festivities to Cobb County. As Jamie and Ali put it, "It’s our way of saying, 'We Take Care of You,' not just at the negotiating table but in every aspect of community life."
And now they're taking care of clients digitally, too, with the recent launch of The 3A Network, a podcast channel packed with legal content, geared towards any and all consumers looking for legal advice or to broaden their knowledge of law. Within the network, The AAA Group podcast, hosted by Ali Salimi, will offer a range of consumer-driven content, with a heavy focus on what Ali likes to call "Dadvice," small, informative tidbits that come in handy in any aspect of life, from car seat placement, to handling health insurance in an accident, to cooking tips. Ali promises every episode will offer at least one piece of advice from the perspective of any attorney and invites locals and non-locals to tune in online.
While the community outreach efforts of The AAA Group are a testament to the genuine concern and care Ali and Jamie have for their neighbors, Ali offers an important reminder that, at the end of the day, success for The AAA Group will always mean client compensation.
"Without a doubt, the single most rewarding part of my job is being able to take care of a client without them ever having to reach into their pocket to pay me for my services and, at the end of the case, I get to hand over a check to the client. I can’t think of any other business in the world where such a transaction exists. It truly makes me happy to advocate for people that have been injured and get them compensation." - Ali Salimi
theaaagroup.com
"I can’t think of any other business in the world where such a transaction exists." - Ali Salimi