Long considered a breakfast condiment, jelly is a staple in most American homes. It comes in a variety of flavors with grape, strawberry and blueberry being the most popular. While these basic flavors are delicious, a local company has decided to take jelly to the next level by adding some creativity, fresh local ingredients, and a pinch of “madness.”
Jelly Business
Michael and Marielle Rieser previously resided in Littlerock, Ark. Marielle, a talented cook, dabbled as culinary vendor at their local farmer’s market. A fellow vendor, Jelly Madness, was a favorite of the Riesers. When that vendor considered selling her business, she approached the Riesers, knowing they loved the brand.
“Starting a jelly company wasn’t even something we had ever considered. After taking some time to think about it, we decided to purchase the business in 2018,” Michael says.
There was a learning curve, but the Riesers enjoyed the process. They set about creating and developing new recipes to add their own personality to the brand.
Colorado Proud
In 2020, the Riesers had a new baby and decided to move to Colorado to be closer to family. They bought a home in Colorado Springs in 2021 and spent a year researching potential markets, commissary spaces, and sourcing local fruit and vegetable producers. They debuted Jelly Madness in 2022 at the Backyard Market in the Black Forest.
Just two short years later, Jelly Madness has created a real presence in Colorado. They have established relationships with several local producers, markets and retailers. They have won over customers with unique flavor combinations such as pineapple habanero, peach lavender, champagne pear, and strawberry jalapeno to name a few.
“When you buy a jar of Jelly Madness, you’re truly supporting Colorado farmers, families, and heavy industry," Michael says. "From the produce to the glass jars, we try to keep everything as local to Colorado as possible. We are very proud of that.”
Online Ordering: https://pinemelon.com/#/
Instagram @JellyMadnessAR
Facebook @JellyMadness