TCL’s QM9K: A Prestige TV Without the Prestige Price Tag
TCL’s new QM9K QD-Mini LED TV might make you wonder why anyone would still splurge
on a high-end Samsung, LG, or Sony. Billed as TCL’s “ultimate performance” set, the QM9K
pushes brightness to an eye-popping 6,500 nits with 6,000 dimming zones—a big leap over this
year’s already-impressive QM8K.
It’s also the first TV with Google TV powered by Gemini, using mmWave presence sensing so
it can wake when you walk in the room and respond instantly to hands-free voice commands.
Add in a sleek bezel-less design, 144Hz refresh rate, Dolby Vision HDR, and Bang &
Olufsen-tuned Atmos speakers, and you’ve got a package that feels decidedly premium.
This release caps off a year where TCL’s lineup—QM6K, QM7K, and QM8K—has consistently
punched above its weight, offering performance that rivals or surpasses much pricier
competitors. The brand is making a clear push into the high-end market, with Mini-LED at the
center of its strategy.
Pricing for the QM9K hasn’t yet been revealed, but if history repeats, it will likely undercut
flagship rivals by thousands. That value-driven approach has already helped TCL claim the #2
spot in global TV shipments, and its rapid growth in Mini-LED sales suggests OLED
dominance could be under threat.
The prestige names still have brand clout, but TCL is proving that “premium” doesn’t always
need a prestige price tag. The QM9K is looking like the ultimate disruptor.