Champagne sabering, also known as sabrage, is exactly what it sounds like: opening a bottle of Champagne with a saber in one clean, dramatic motion. Rooted in French history, the ritual was created to mark moments of victory and celebration with confidence and flair. While it looks bold and theatrical, when done correctly it is precise, controlled, and deeply traditional.
This experience is brought to life by Sabrage Society Atlanta, a luxury brand focused on the art, ritual, and spectacle of Champagne sabering. Its mission is simple. Take a centuries old tradition and make it feel accessible, meaningful, and unforgettable for modern celebrations.
“I’ve always loved wine—the history, the craftsmanship, the artistry, and the simple fact that it’s alive,” says founder Rob Scruggs. “It’s also one of the only asset classes that can be consumed, which makes it completely unique. Some people may not realize that collectible wine including Champagne is considered an alternative asset class alongside real estate, fine art, vintage cars, and other collectibles.”
That blend of culture, value, and experience is what first drew him in. Wine is something people study seriously, but it is also meant to be enjoyed. “People who devote themselves to wine, whether by making it a profession or becoming certified sommeliers take it seriously, and I respect that. But at the same time, wine is fun. It brings people together, sparks conversations, and becomes part of the memories we make.”
After years of teaching Champagne and sabering classes and hosting events, he saw an opportunity to share that passion more broadly. “By highlighting the history, ceremony, and joy of sabering Champagne, I hoped to inspire more people to learn about Champagne itself and to experience how this tradition can bring a sense of celebration into everyday life,” he says.
That shared sense of celebration is what people connect with most. “Sabrage gives people a moment of pure ceremony, history, and shared excitement,” he explains. “Champagne already symbolizes celebration, but sabering a bottle elevates that feeling, it transforms an ordinary toast into something unforgettable.”
What surprises many first time participants is how approachable the experience really is. “The real challenge isn’t strength, it’s the moment. When you’re standing there with a saber in hand, everyone’s eyes turn to you.”
That pause, the anticipation before the strike is part of the magic. “And then it happens. The clean strike, the cork flying, and the Champagne flowing. The crowd reacts, the tension breaks, and jubilation takes over. It becomes a shared memory everyone leaves talking about.”
In a world where so many experiences are fleeting or digital, sabrage stands out as something tangible and real. “Sabrage is something tactile, celebratory, rooted in tradition, and accessible to anyone who wants to try it,” he says.
The beauty of sabrage is that it doesn’t require a grand venue—only a reason to celebrate. The experience can be brought directly to your home or event, whether it’s an intimate gathering, a milestone celebration, or a larger occasion meant to be remembered.
If you’re interested in bringing the art and ritual of Champagne sabrage to your next celebration, Rob Scruggs and the Sabrage Society Atlanta team offer private classes, luxury brand events, and curated Champagne experiences.
Sabrage Society Atlanta
saberingsocietyatl@gmail.com
(404) 984-1014
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