Jaipur Living, luxury textile furnishings company and the world’s largest manufacturer of hand-knotted rugs, has captivated global audiences with its unique approach to design, blending artistry and craftsmanship in every piece. Manchaha, one of Jaipur Living’s most sought after collections, boasts a stunning range of handwoven rugs made entirely from deadstock fabric.
The term Manchaha, meaning “from the heart,” perfectly captures the essence of this collection, empowering artisans from rural India to unleash their imagination and create bespoke designs. These rugs stand as testaments to creativity, individuality, and storytelling through craft. Free from conventional patterns, each rug is a personal expression—woven with more than 200,000 knots, each one telling the unique story of its maker, reflecting emotions, memories, and dreams.
In 2010, Jaipur Living introduced the first iteration of Manchaha with the Artisan Originals collection, featuring 100 carpets. Although the collection initially faced challenges due to consumer preference for traditional designs, it was revived six years later with the Project Error collection. By modernizing the colors and design of one of the Artisan Originals rugs, “Anthar”, the concept of Manchaha was reborn. “Anthar”, which narrates the evolving journey of a weaver, went on to win the prestigious German Design Award, cementing the collection’s position as a symbol of artistic freedom and innovation.
The design process of Jaipur Living’s Manchaha collection seamlessly blends tradition and modernity. Artisans draw inspiration from their surroundings and personal experiences, resulting in rugs that are as timeless as they are beautiful. Each exclusive piece transcends fleeting trends, becoming a cherished piece of history in the home.
Beyond artistry, Manchaha is deeply rooted in sustainability. With the exclusive use of renewable fibers like wool, hemp, and leftover yarn used in the making of these rugs, Jaipur Living works with its talented artisans to breathe second life into these materials. The collection’s commitment to sustainability extends to the dyeing process, where water is treated to minimize environmental impact.
Through initiatives like Manchaha, Jaipur Living empowers artisans to be both creators and storytellers. These rugs not only honor the rich heritage of weaving but also celebrate the personal expression of the craftspeople, resulting in rugs that are meaningful, one-of-a-kind works of art.