Small business owners understand the realities that come with entrepreneurship. Often wearing many hats, they juggle the day-to-day responsibilities of business ownership and are met with the added challenge of scaling their business. How does one go about getting seen and growing their client base?
With a love and appreciation for the small business owner and the experience of growing his own personal business through digital means (which, while effective, admittedly is a great deal of work), Andrew Johnson, owner of Business Networking Done Right, began to see the value in building genuine relationships with people who were truly in his corner. As he became more intentional about surrounding himself with people who wanted to see him succeed, he realized he never wanted to do business any other way. That realization gave life to his vision of creating a distinct brand of networking, one that feels different from anything else being offered. Andrew understands how valuable each relationship and client is to the small business owner and is grateful to be the person who is a champion of that excellence.
A common fear around networking is the misconception that joining a group creates pressure to refer or use people you don’t know yet. But the starting point is connection. When connection exists, relationships begin to evolve toward the exchange of business. A conscious decision is made to support and help the other person, becoming a “top-of-mind” referral partner.
Suggested ways to deepen the relationship include becoming each other’s client to understand the experience, sending referrals to test the process, and gathering testimonials or feedback. Over time, the referral handoff is refined. Trust is earned through consistency and experience.
When a business owner decides to invest in networking, they are choosing to be intentional about who they are looking to meet and the potential relationships they build. Networking provides opportunities to be surrounded by people who have the same mindset around networking - collaboration and the building of relationships. Conversations start with the intention of the relationship leading somewhere. What you put into that relationship determines what you get out of it. Very rarely do people land a “big deal" at a networking event; rather relationships are being built in a space where the know, like, and trust factors can grow. Networking is an evolving process rather than an immediate exchange. Being in a group with a networking professional like Andrew provides the opportunity for engagement in a system that delivers the evolution of the networking experience, providing the results people are looking for.
It’s this level of engagement that sets Business Networking Done Right apart from more informal and open networking settings. Business Networking Done Right makes the most efficient use of members’ time with a concierge-level connector who facilitates professionally-run meetings and professionally-recruited membership. Not only are members being developed along with their networking skills, but so are fellow members.
Benefits of Business Networking Done Right include meeting agendas specifically designed to help members with their business. They’re called 2k agendas due to the $2000 value they bring. Topics like goal setting, tax preparation, and saving money on business expenses are discussed, and members are invited to bring their life experiences to that space.
Also included is private coaching with a professional networker who makes sure members’ relationship development is on track.
In addition, there is an application that helps generate five-star Google reviews and facilitate the referral process.
Andrew’s role as the members’ “full-time hype man,” promoting their businesses and acting as a third-party testimonial, is yet another standout feature that sets Business Networking Done Right apart.
When a business owner decides to invest in networking, they're choosing to be intentional about who they are looking to meet and the potential relationships they build.