The Cycling Hub

Bikes, Brews and Beans at Boulder’s Newly Upgraded Full Cycle and Colorado Multisport

Since its founding in 1982, Full Cycle has operated with the goal of equipping the community—both locals and visitors alike—to enjoy the cycling paradise that is the greater Boulder area. With the company’s recent move to its new location at 2355 30th Street in Boulder and its team-up with Colorado Multisport, it’s a vision that’s now being fulfilled at a whole new level.

“In our new location, we now serve every kind of cyclist, from mountain and gravel riders to e-bike and city commuters and up to high-end road racers,” says Russell Chandler, owner and general manager of Full Cycle, Colorado Multisport and The Tune Up Taproom. “Our goal is to build on what we did in the past and take advantage of the bike boom and the rebound in triathlon competition to turn our location into the cycling hub of Boulder.”

Full Cycle is a one-stop shop for all cycling needs, from bike sales to bike servicing, bike rentals, bike fittings and bike outing recommendations and tours. The company’s partnership with Colorado Multisport has facilitated an exciting expansion into addressing specialty niches as well, including multisport, cycling performance and high-end road cycling.

But the Full Cycle and Colorado Multisport experience represents so much more, and it is a true venue for living and breathing the local cycling lifestyle. Having recently enjoyed its grand opening celebration in July, the new location also includes the newly reopened—and new and improved—The Tune Up Taproom, which had to be closed for much of 2020 during the early days of the pandemic. Housed within the shop, it is a full-service and locally lauded taproom, sports bar and coffee shop. Ideal for pre-ride caffeination, post-ride celebration and general revelry with fellow cyclists and non-cyclists alike, it serves as a lively, yet laid back gathering space that hosts myriad events such as trivia nights, live music, comedy shows, guest talks, fundraisers and more.

The new shop’s location also represents an ideal perch in the heart of the city with close proximity to numerous gateways to cycling activities. Just one mile by bike path from Valmont Bike Park—which plays host to many local race events—the shop also caters to the expanding community around Boulder Commons and the area’s new transit center.

“In our new space, we’ve got one of the best parking lots in the city, as well as amazing sweeping views of the Flatirons and surrounding foothills,” says Russell. Shared by adjacent businesses, this exciting new outdoor area has facilitated even further enhancements and expansions to the Full Cycle business, including an outdoor bike rental area.

At its heart, Full Cycle is continuing its legacy of supporting the local cycling community. As the co-founder and co-organizer of local cycling non-profits Cyclists for Community and Wednesday Morning Velo, and the supporter of many cycling clubs and organizations in town, Russell has ingrained this spirit of giving back into the brand—putting the business motto of inspiring and empowering the community to ride bicycles more often into action in numerous ways. It’s a goal that the brand is committed to fulfilling for years to come.

Related Businesses

Fred Astaire Dance Studio - Chandler

Performing Arts

Fred Astaire Dance Studio - Chandler

Chandler, AZ

Welcome to Fred Astaire Dance Studios, your premier choice for top-quality dance instruction that is also welcoming...

Better Bodies Pilates, Kansas City

Personal Training

Better Bodies Pilates, Kansas City

Lees Summit, MO

Better Bodies Pilates has 2 full service Pilates Studios in Lees Summit, Missouri. Pilates Reformers, towers, wunda chairs...

Pure Barre Zona Rosa

Fitness Centers

Pure Barre Zona Rosa

Kansas City, MO

We are Pure Barre. Forever true to our roots. We're for those in pursuit of excellence and those seeking the purest sense of...

See More

Related Articles

See More