City Lifestyle

Want to start a publication?

Learn More

Featured Article

The Business Impact of Events

Strategic Events Strengthen Brand Identity, Foster Relationships, and Create Lasting Marketing Opportunities

Article by Wendy Bloom, Bloom Events Co

Photography by Wendy Bloom

Originally published in Winter Park

Investing in your business isn’t just about branding and advertising—it’s about creating experiences that leave a lasting impact. Whether launching something new, reintroducing your brand, or hosting a client appreciation event, a well-planned event can be a powerful tool for growth. Events build brand awareness, strengthen customer loyalty, and generate valuable marketing content.

A thoughtfully executed event provides more than just a moment of celebration—it creates memorable touch points that set businesses apart. A launch event generates excitement, a rebrand event breathes fresh life into your business, and a client appreciation event deepens customer relationships. With the right strategy, events also provide PR exposure, networking opportunities, and high-quality marketing assets through professional photography and videography.

But successful events don’t just happen—they require careful planning and execution. From selecting the right venue to curating a seamless guest experience, every detail contributes to its success. Working with an experienced event planner ensures that all elements align with your brand and business goals, maximizing the event’s impact, while allowing you to focus on what matters most.

In today’s competitive market, creating intentional experiences can be a key differentiator. The right event can turn customers into loyal advocates, elevate brand perception, and open doors to new opportunities. Investing in meaningful moments today can create lasting results for the future.

Wendy Bloom is an experienced Event Strategist and the creative force behind Bloom Events Co. With over 16 years of expertise, she specializes in designing high-impact events that align with business goals, from brand launches to client appreciation gatherings. As Publishing Director and the Director of Fun for Winter Park City Magazine, Wendy blends storytelling with strategy, creating experiences that leave lasting impressions. Her passion lies in bringing brands to life through meaningful moments, helping businesses connect, engage, and grow through the power of well-planned events.

The right event can turn customers into loyal advocates, elevate brand perception, and open doors to new opportunities.

Businesses featured in this article