The Legacy of a Lifetime

When ESBI International Salon's co-founder and artistic director, Nuccio Basilisco, passed away in August 2019 after his long battle with lung cancer, his life and business partner, Cheryl Basilisco, as well as the entire ESBI team set out with the intention to continue his legacy – something they are proud to sustain to this day. 

"ESBI stands for 'everybody supporting business internally,' and that is what our philosophy is based on," says Cheryl. "We train all of our stylists – not just in some of the distinctive techniques we use when cutting, styling and coloring but in communication as well. We hire a lot of young stylists and train them with our philosophy so that they have the opportunity to grow."

Cheryl continues: "Nuccio and I taught [and I continue to teach] our stylists to lead with a heart of love and to live a life of strength and faith."

By using this philosophy, ESBI is more than your average salon because they offer an experience with highly trained stylists that are professional yet personable and kind. 

"Our stylists are made up of both employees and independents, but you would never know who is an independent and who is an employee because our team is a family," says Cheryl. "It's an important part of our philosophy that our team of stylists build quality and trusting relationships between one another and with our clients. We also pride ourselves on being able to provide hair services that don't increase or decrease in quality from stylist to stylist. It's all apart of being a team." 

And even beyond the salon, Cheryl and her team carry on Nuccio's legacy by leading with love and sharing happiness in their everyday lives. For more information about the entire ESBI team and to learn more about the services they offer, visit EsbiIntlSalon.com or call 330.220.3724. 

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