Sheila Hedlund has always been passionate about skin and esthetics; Wanting to help make a difference in her clients’ lives while transforming their confidence, she spent the beginning of her career gaining experience in physicians offices - including working for dermatologists.
Speaking on her own struggle with acne from high school into her thirties, Sheila shares, “That experience in my own life - in combination with what I learned from the doctors I was working under - led me to become absolutely fascinated with the skin and acne… I spent fourteen years working in all aspects of esthetics learning about the industry, skin treatments, skin conditions, acne care, and how to run a business before I felt called to start my own!”
Living in Redondo Beach, California, at the time, the middle Tennessee native found herself yearning to help others find the root of their esthetic issues. After years of clients reaching out for insight and advice, she knew her community would benefit from an acne-focused clinic. In February of 2020, she hired her first esthetician and opened the doors to her first location: The Skin Fairy Redondo Beach!
“For the entire first year, we treated clients remotely and I drove all around the community hand-delivering products,” Sheila recalls, on starting her company at the forefront of the pandemic. “I had to become very creative in clearing skin at a time when we were so hands off. Looking back I think those virtual appointments became a life line for us both and, ironically, became a time of tremendous business growth.”
A few years later, Sheila and her husband relocated back to her hometown of Nashville. Flying cross-country to visit her clients and team at The Skin Fairy back in Redondo Beach each month, The Tennessee and California State Board Licensed Esthetician missed the hands-on treatments she could offer her clients in-office. Therefore, it wasn’t long before she decided to introduce The Skin Fairy to Nashville! Located off of 21st Avenue South, their services focus heavily on corrective skincare and helping their clients achieve healthy, clear skin. They see clients for Acne Consultations and Follow-Up Acne Treatments where they do an in-depth lifestyle and skin analysis to discover components that could be contributing to the source of the acne. From applying customized treatments to performing facials - such as Microneedling, Dermaplaning, and Hydrafacials - it is their goal at The Skin Fairy to help you feel confident in the skin you are in, whether they are correcting acne and scarring or helping maintain healthy skin. With four Estheticians and a Studio Coordinator, the team at The Skin Fairy loves to collaborate and problem solve together!
“I am so passionate about the community, the esthetics industry, and helping people… Nashville is such a young city with so many colleges and students, I knew the community could use a business like ours–acne focused,” she shares. “[It’s rewarding] watching how clients' self-esteem change over the months as they clear. Knowing we can have that kind of impact on someone's life is something I don’t take lightly.”
The Skin Fairy knows acne comes along with every age and is determined to hone their skills and deliver effective results quickly, rather than spreading themselves too thin with a wide variety of treatments.
“Our Initial Consults are where we really shine,” Sheila explains. “We have one of the most in-depth consults that I have seen in the industry. The first time we meet a new client, we want to take the time to listen to you, to hear about your skin care journey, learn about the results you’re hoping for, and design a routine that is going to help you get them. Think of us as your skin coach. We are in this together with you.”
For more information on The Skin Fairy or to book an appointment, visit theskinfairynashville.com.
“It was important to me to provide clients with an alternative to the use of medications or scrolling online hoping to find that magic product.”