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Photo Credit: Heather Webster

Featured Article

The Negroni Stops Here

The Cocktail Created for a Count Who Wanted Something Stronger

Article by Desiree Steinbroner

Photography by Heather Webster

Originally published in Meridian Lifestyle

The Negroni has much in common with men. It is a simple yet complex, bitter yet sweet cocktail that is a staple in bars around the world. Invented in Florence, Italy in 1919, legend has it that Count Camillo Negroni asked a bartender to strengthen his favorite cocktail (the Americano) by replacing soda water with gin.  After also adding an orange garnish, one of the most iconic cocktails of all time was born.

This classic cocktail is made with equal parts sweet vermouth, Campari (an alcoholic spirit infused with bitter herbs, fruit, and aromatics plants), and Old Boise Gin, and garnished with an orange peel.   Designed as an apertif, it's the perfect drink before a good meal.  Or, when paired with your favorite cigar or pipe tobacco, is ideal for a summer evening.  Cheers!

  • Photo Credit: Heather Webster