For Mercer Islander Denise Moriguchi, food has always been more than sustenance, it’s a language of connection, heritage, and belonging. As CEO of Uwajimaya, she continues a family story that began nearly a century ago, one that has nourished both body and community across generations.
Uwajimaya’s roots trace back to 1928, when Denise’s grandfather, Fujimatsu Moriguchi, started a small family business built on the belief that food could bring people together. That vision expanded in 1962, when he brought Uwajimaya to the Seattle World’s Fair, introducing Northwest audiences to the tastes and stories of Japan.
“From day one, Uwajimaya never saw itself only as a Japanese grocery store,” Denise says. “It’s always been about removing barriers and helping people understand each other through food.”
That spirit of openness was carried forward by her father, Tomio Moriguchi, who guided Uwajimaya through decades of growth — evolving it from a specialty market into a beloved Pacific Northwest institution. Today, Denise continues that stewardship with the heart of a bridge-builder and the clarity of a next-generation leader.
Beyond the Aisles
Under her leadership, Uwajimaya remains true to its roots while evolving with the rhythm of modern life. Denise understands the people who shop there — busy professionals, young families, and fellow Islanders who crave both authenticity and accessibility.
Her own approach to cooking mirrors that mindset.
“How do I make a fancy dinner in under 30 minutes?” she laughs. “When I want to feel like a chef — that’s where Uwajimaya really shines.”
From sashimi-grade fish ready to slice to hidden gems like kasuzuke cod — a sake-marinated delicacy that channels Nobu-level flavor with a simple broil — Uwajimaya helps customers discover the joy of Japanese home cooking, even on a weeknight.
The store is a culinary treasure chest, full of surprises that make exploring its aisles feel like travel itself. Even a Japanese Kit Kat bar, Denise says, can be an entry point — a playful reminder that culture can be shared in the sweetest of ways.
Championing Local Voices
Denise’s vision extends beyond the shelves. She sees Uwajimaya as both a custodian of culture and a platform for Asian-owned small businesses that are redefining the Northwest food scene.
She lights up when talking about Hood Famous, a local Filipino-founded bakery whose ube cheesecake, mango, and espresso desserts have become local favorites. “We love celebrating the next generation of Asian-American makers,” she says. “They’re part of the story, too.”
This spirit of collaboration keeps Uwajimaya relevant, not only preserving heritage, but nurturing new cultural entrepreneurs and taste explorers alike.
Where Tradition Meets Tomorrow
Denise carries her family’s legacy with quiet pride and forward momentum. As a Mercer Islander, she finds joy in balance — family, leadership, and the constant discovery that comes from both food and community.
When I mentioned a trip to Japan, she smiled and suggested teamLab Borderless in Tokyo, an immersive digital art experience that fuses technology, creativity, and culture. It wasn’t just a travel tip; it revealed how naturally she connects people to ideas that bring meaning into everyday life.
That same sensibility runs through Uwajimaya. Denise blends art, innovation, and tradition, creating a place where curiosity meets culture, and where everyone can feel at home.
In Denise’s world, every shelf tells a story of generations, gratitude, and the shared experience of good food. And like her grandfather and father before her, she continues to prove that the best meals and the best communities are built on connection.
Denise’s Hidden Gems at Uwajimaya
Her quick favorites for inspiration and flavor — straight from the CEO’s shopping list
Kasuzuke Cod — Marinated in sake lees; broil gently for an elegant, umami-rich meal.
Sashimi-Grade Fish — Fresh, accessible, and perfect for the home chef in a hurry.
Japanese Kit Kat Bars — Playful flavors that make cultural exchange delicious.
Hood Famous Ube Cheesecake — A modern Filipino dessert with Northwest flair.
“We honor tradition while connecting to the next generation.”
"Food, the universal language of community." Denise Moriguchi