After 16 years in the IT industry, Brian Borichevsky, Founder and CEO of ROK Golf, combined his civil engineering background, tech expertise, and lifelong love of golf to create an accessible, elite environment for golfers to practice and train on TrackMan.
"From the very early days of ROK Golf, the vision was for holistic golf improvement in a 'seriously fun' atmosphere," says Brian. With TrackMan technology, expert instructors, and a welcoming sports-bar vibe, ROK Golf delivers lessons, practice, play, and training all under one roof.
Brian challenges outdated beliefs about golf improvement. "The most common misconceptions are, first, that you get better by just playing or by showing up to the range and blindly hitting balls, and second, that indoor turf and bays don't simulate real grass and golf conditions." He believes that without accurate feedback, players risk reinforcing bad habits instead of building skill. "Practicing inside eliminates variables and provides visibility into what you're doing," he adds, highlighting the advantage of a high-tech environment.
ROK Golf is shaping the future of golf education by making professional-level training accessible to all. "Not all reps are the same. Thirty minutes at ROK will do more for your game than hours on a range hitting blind," Brian explains. It's an approach that prioritizes quality practice, meaningful feedback, and time efficiency.
ROK Golf continues to make the game approachable for beginners and seasoned players alike. "At our core the mission is to build long term relationships with our customers and trust that their success will drive our growth," says Brian.
For the golfer who values precision, innovation, and a little fun along the way, ROK Golf proves that the journey to excellence can be as rewarding as the destination. Players can experience ROK Golf firsthand at at two convenient locations including 701 S Capital of Texas Hwy #520E in West Lake Hills and 12908 Shops Pkwy Ste 100 in Bee Cave.