Step inside Style Curated, and you’ll quickly realize—this is no ordinary boutique. Nestled within a space that feels more like a personal atelier than a retail store, this elevated shopping destination offers more than timeless silhouettes and curated pieces. It offers a feeling. A moment. A memory in the making.
At the heart of this experience is a signature detail that lingers long after the hangers are empty: scent. “Our customers always tell us how good the store smells,” says Jenna Hepp, founder and creative force behind Style Curated. “And that’s intentional. Every morning, we spritz each garment with our House Scent, 1996. It’s our love letter to the women who shop here.”
Rooted in a background of both fashion and fragrance marketing, Jenna envisioned Style Curated as a brand that didn’t just dress women—it enveloped them in something lasting. That vision came to life with 1996, a bespoke Parfum de Vêtements crafted to linger on clothing like a whisper of confidence. With spicy citrus top notes that give way to musky, woody warmth, the scent strikes the perfect balance: quietly bold, unmistakably refined.
The experience of 1996 is deeply personal—and purposefully so. “I always knew I wanted to connect memory to scent,” Jenna explains. “Think of your favorite hotel, a spa you adore, a store you never forgot… they all share one thing: an unforgettable fragrance.” For Style Curated, that fragrance is 1996—named not for a specific trend or event, but for something even more intimate: the year Jenna was born. “It’s subtle, maybe even mysterious,” she muses. “But it invites connection—maybe it reminds someone of their first date, their graduation, or a favorite vacation. It starts a story.”
That storytelling element is foundational to everything Jenna creates. Every piece in the boutique is styled with intention, every detail designed to uplift the modern woman. And 1996 isn’t just a finishing touch—it’s an extension of the boutique’s ethos. Available in both a full-size bottle and a chic travel-sized spray, 1996 is meant to go with you—into your day, your wardrobe, and your most memorable moments.
“I wanted women to feel like their clothing, and their scent, reflected the same kind of quiet confidence we cultivate here,” she shares. “1996 was made to enhance, not overpower. To layer effortlessly with your favorite perfume or stand on its own.”
And the design? “Timeless luxury,” Jenna says simply. From the glass bottle’s elegant silhouette to the understated label, every element is meant to feel beautiful—worthy of a place on your vanity or in your carry-on.
Ultimately, 1996 is more than a fragrance—it’s a thread woven into the tapestry of Style Curated. A boutique where fashion meets feeling, and every visit is a sensorial escape designed just for you.
Because at Style Curated, scent isn’t just something you wear. It’s something you remember.