Founded by sisters Lisa Strandberg and Kaitie Sjostedt in 2021, The Shoreline is an Austin-based women's resort line featuring classic and timeless pieces inspired by their childhood growing up on the coast of Florida.
The collection is sustainably manufactured in Austin, but Lisa says, “It captures the spirit and magic of a beachside.” Both Lisa and Kaitie have a background in fashion. Lisa was a former Ford model and model booker, and Kaitie studied textiles at FIT and worked for brands including LVMH. From that Lisa says, “Our vision was a coastal-inspired brand that transitions seamlessly and beautifully from the beach to the city streets.”
Created in elegant black and white tones, rich neutrals and nature-inspired patterns, she says The Shore Line is all about classics like breezy button-ups, maxi skirts and jump suits, along with easy-to-pair tanks, tops, shorts and pants.
As for their pre-requisites when designing the line, she says, “If you can’t dance, play with your kids, have a cocktail, or nap in it, we don't make it!.’
Check it out at https://www.thisistheshoreline.com.