Fans at Formula One will once again cheer victories with bubbles from award-winning winery Ferrari Trento. Matteo Lunelli, President and CEO of Ferrari Trento told Austin Lifestyle, “Throughout the years, Ferrari has been the celebratory toast of many of the world’s most iconic events, but the honor and prestige that comes along with this unique partnership is unlike any other. The partnership marks the first time in nearly a century that an Italian sparkling wine was chosen to be featured on the iconic podium.” He says it’s been such a great partnership because, “Ferrari Trento shares with Formula 1 the values of innovation, passion and the pursuit of excellence in every detail.”
Stefano Domenicali, President and CEO of Formula 1,, agrees saying, “Celebrating success is part and parcel of both our DNAs and Ferrari Trento, which has always been present at the most important moments in sport, is the ideal partner for us.”