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A classic timepiece from the Longines Heritage collection with a black sector dial and stainless steel clasp.

Featured Article

Treasures of Fatherhood

Guven Brothers Fine Jewelry

A gift of fine jewelry is one of overwhelming emotion, marked by life's biggest achievements and milestones. Guven Brothers Fine Jewelry, an Alpharetta jewelry store built on brotherhood and generations of gemstone experience, gets this. As a family-owned and operated business, Guven Brothers understands the cherished bonds of family and friendship that lie behind such extravagant gifts.

"Our biggest desire is to be known as a family jeweler," explains Tony Guven, one of the owners and brothers behind Guven Brothers. “We have built relationships with most of our customers and their families, making it feel like a true family experience.” 

Tony and his brother Josh Guven are equipped with the knowledge and experience needed to support their customers throughout the entire gem selection process.

After spending his early teens as an assistant in his parent's shop, Tony began sourcing jewelry for them, where he formed relationships with many of the prestigious brands available at Guven Brothers today. With a newfound love for jewelry and years of experience serving the Alpharetta market, he enlisted the help of his brother Josh and established Guven Brothers Fine Jewelry in 2019.

The all-time best-sellers at Guven Brothers are their custom wedding bands. From whimsical woodland bands to non-traditional stones and cuts to Star Wars-themed bands, the Guven brothers have and will create anything a soon-to-be bride or groom could dream up. 

This accommodates the store's mission to be a part of life's most significant moments and celebrate those we spend them with. And with Father's Day quickly approaching, Tony and Josh anticipate an influx in men's jewelry sales.

As a dad of three and a half years himself, Tony recalls the moment he became a father and the many ways his son has redefined unconditional love and patience for him over the years. He looks forward to celebrating this Father's Day the way he always does, in a Blue Ridge mountain home surrounded by family and of course, sporting some of his favorite pieces as a dad: a classic timepiece and gold chain bracelet.

"Watches are by far our most popular Father's Day gift, and we've got something for every dad's needs. Sporty, elegant, timeless, you name it," says Tony.

Longines, Rolex and Omega are the brothers' three favorite watch brands for their versatility in price, design and function, while Simon G is their go-to brand for sleek neck chains and bracelets. And for the men that prefer to keep their wrists empty, Tony and Josh suggest a set of cuff links from their collection for a simple yet refined look.

Guven Brothers assures its customers that tons of brand-new jewelry and watch collections for men will be hitting the store in time for Father's Day. In the meantime, Tony and Josh look forward to assisting the sons, daughters and wives that visit the store this month in hopes of picking out a new treasure for the man in their life.

2705 Old Milton Pkwy #100, Alpharetta


  • A classic timepiece from the Longines Heritage collection with a black sector dial and stainless steel clasp.
  • A biker sports a collection of Simon G rings and wrist chains for men.
  • Actor Hyun Bin shows off a timepiece from Omega's Speedmaster collection.