Driving past The Villa en route to Gruene, one might overlook its transformation, but stepping inside reveals a remarkable metamorphosis, cementing its status as a premier bar and live music venue in the local community. Originally conceived as a winery, The Villa underwent an identity crisis, wavering between winery, event space, and occasional bar. However, in mid-2023, a shift in female ownership and management propelled The Villa toward pioneering the cocktail and live music scene. Casey Frank, the new owner, and Jessica Herod, General Manager, have been instrumental in reshaping The Villa into a vibrant neighborhood bar and music hotspot.
They explain, “The decision to transform The Villa into a neighborhood favorite stemmed from a strong desire to redefine our identity within the community.” Through extensive team meetings, their aim was to purposefully reimagine every aspect of the establishment purposefully and intentionally, envisioning it as a lively hub of entertainment and community engagement. The result has been overwhelmingly positive community feedback.
As The Villa evolves into a community-centric venue, patrons can expect an enriched experience extending beyond cocktails. Weekly events like Singo Bingo and Thinks & Drinks Trivia, as well as Hosted Open Mic Nights with local artist Benjamin Cole, offer platforms for songbirds and storytellers to shine. Live music, featured Wednesday through Sunday, showcases the talents of both local artists and traveling troubadours.
While maintaining their commitment to crafting delectable libations, they continuously refine their menu to suit patrons’ tastes. Bar Manager Cassie Kuhn’s expertise and passion for specialty cocktails drive exploration of local breweries and distilleries, enriching The Villa’s offerings.
In addition to seasonal menus, patrons are invited to embark on a whiskey adventure with “It’s Time for Whiskey” punch cards, allowing them to savor over 60 whiskeys and bourbons while earning rewards and recognition with a personalized plaque on the Around the World Wall of Fame.
Patrons can eagerly look forward to the grand reveal of an exquisite covered outdoor bar, spotlighting exclusive Texas spirits and craft drafts. Additionally, the highly anticipated introduction of a Food Trailer is slated for early this summer, serving up exciting secret menu items expertly paired with Villa libations. Including something for everyone, the immaculately equipped game room and outdoor play area, features pool tables, darts, foosball, shuffleboard, cornhole, and washers. The Villa’s provision of 9 TVs, both indoors and outdoors, broadcast all the anticipated games and events for the sports enthusiasts.
Their vision encompasses creating a welcoming space for family outings, with a pet-friendly patio and an ideal spot for Happy Hour gatherings, embodying the motto: Cool Tunes | Cold Drinks | Good Company.
Reflecting on the rebranding journey, Casey notes its dynamic nature, marked by challenges and lessons. Navigating community expectations and orchestrating a smooth transition required meticulous planning. One notable lesson was the importance of adaptation while staying true to their roots, leading to the decision to streamline the name from The Villa at Gruene to The Villa. This decision allows them to preserve their identity while embracing a continuous evolution to cater to the evolving desires of the local community members.
Casey emphasizes, “As women, we take immense pride in contributing unique perspectives and innovative ideas, fostering creativity and ingenuity.” They envision The Villa as a vital thread in the neighborhood’s fabric, fostering enduring connections and making a positive impact through events, music, and community engagement.
With a commitment to adaptability and creativity, The Villa is poised to continue crafting exceptional experiences for its patrons. Casey concludes, “While there have been challenges, we are equipped with the finest lemons, and rest assured, we’re crafting some truly delicious spiked lemonade!”
“As women, we take immense pride in contributing unique perspectives and innovative ideas”