At Simms Jewelers in Bedminster, crafting custom jewelry is more than just creating a piece; it’s about preserving memories and telling stories through timeless designs. Sarah Sockolof, the passionate steward of this family-owned business, shares how Simms Jewelers transforms heirloom pieces and client visions into wearable works of art.
From Vision to Reality
The custom jewelry process at Simms begins with a simple conversation. Clients are encouraged to share their ideas, bring in heirloom pieces, or provide inspiration photos to guide the initial design. “The best starting point is communication,” Sockolof explains. “We discuss what you’re envisioning, what you like and don’t like, and explore the possibilities. If it’s an heirloom piece, we examine it to determine feasibility and begin creating a plan.”
This collaborative process includes creating mock-ups, digital renderings, or 3D models to ensure the design aligns with the client’s vision. From there, skilled craftsmen and industry-leading materials bring the piece to life. “It takes time, patience, and resourcefulness,” Sockolof notes, “but the result is a beloved piece you’ll wear with joy and pride.”
The Art of Listening
For Sockolof, listening is the cornerstone of a successful custom project. “It begins and ends there,” she says. “We take the time to understand what our clients want and reflect that in the final piece.” With access to top-tier gemstones, metals, and expert craftsmen, Simms ensures every creation is as unique as the person wearing it. “At the end of the day, a custom piece should be well made, well designed, and well suited to you,” Sockolof emphasizes.
Breathing New Life Into Heirlooms
Some of the most rewarding projects at Simms involve reimagining heirloom jewelry. Sockolof recalls a particularly touching story: “One of our staff members had her mother’s engagement ring and wedding band, which featured sapphires and diamonds. She created two identical bands—one for herself and one for her mom—using the original stones. Seeing them open the signature Simms box together on Christmas was a moment I’ll never forget.”
Another favorite personal piece is a monogrammed pendant from Sockolof’s grandmother. “It has an engraving on the back that reads, ‘ILYMWEPY,’ which stands for ‘I love you more with every passing year.’ Sharing that story when people ask about it creates a beautiful bridge between past and present,” she said.
Timeless Designs, Modern Techniques
While trends come and go, Simms focuses on creating jewelry that stands the test of time. “We don’t chase fads,” Sockolof explains. “Our goal is to create something meaningful and enduring for each client.” However, modern innovations, like 3D modeling and specialized ring hinges for arthritic hands, offer exciting possibilities for customization and utility.
The Emotional Connection
The significance of custom jewelry goes beyond aesthetics. “Jewelry is symbolic,” Sockolof reflects. “It represents life’s milestones—engagements, anniversaries, and more. Helping someone reimagine a cherished piece or create a new one that resonates deeply is what makes this work so fulfilling.”
Whether it’s a grandmother’s diamond reborn as a pendant or a brand-new design inspired by a cherished memory, Simms Jewelers brings every vision to life with care and craftsmanship.
As the jewelry industry evolves, Sockolof is excited about new opportunities to merge artistry with technology. “Our new partnership with a company specializing in innovative ring hinges is a game-changer,” she shares. “It’s thrilling to explore how these advancements can help more clients wear their favorite pieces again.”
At Simms Jewelers, each custom project is a testament to the art of listening, the magic of transformation, and the joy of creating something uniquely yours.
Simms Jewelers
Address: 291 Main St, Bedminster, NJ 07921
Phone: (908) 781-7818
Website: simmsjewelers.com