Cleveland County has always looked forward. From world-class education and a skilled workforce to a growing business climate, we've built a foundation of innovation on vision, courage, and collaboration. Now, that vision takes a bold new step.
The Rock Creek Entertainment District will redefine how we live, work, and play, transforming
possibility into progress. This isn't just development. It's a destination.
Where Big Moments and Everyday Magic Meet
Anchored by the University of Oklahoma, the Rock Creek Entertainment District will host world-class competition in basketball, volleyball, and gymnastics, but that’s only 35% of the story.
The rest of the time, when OU isn’t using the facility, the Cleveland County experience continues:
- Concerts and festivals under the lights
- Farmers’ markets and food festivals that bring people together
- Comedy shows, conferences, and cheer competitions
- Walkable plazas, restaurants, and year-round community events
An anchor tenant gives us a start. The county makes it thrive. Rock Creek won’t just host events; it will define the state as Oklahoma’s most vibrant entertainment destination. An energy center that connects entertainment, entrepreneurship, and everyday life.
The Rock Creek Entertainment District will redefine how we live, work, and play, transforming possibility into progress. This isn't just development. It's a destination.
Where Big Moments and Everyday Magic Meet
Anchored by the University of Oklahoma, the Rock Creek Entertainment District will host world-class competition in basketball, volleyball, and gymnastics, but that’s only 35% of the story.
The rest of the time, when OU isn’t using the facility, the Cleveland County experience continues:
- Concerts and festivals under the lights
- Farmers’ markets and food festivals that bring people together
- Comedy shows, conferences, and cheer competitions
- Walkable plazas, restaurants, and year-round community events
An anchor tenant gives us a start. The county makes it thrive.
Rock Creek won’t just host events; it will define the state as Oklahoma’s most vibrant entertainment destination. An energy center that connects entertainment, entrepreneurship, and everyday life.
An Investment That Pays for Itself
A Tax Increment Financing (TIF) district isn’t an expense. It’s a reinvestment model that uses future growth to fund public improvements today.
That means no existing taxpayer dollars are diverted. Instead, as the district develops, its own success finances community infrastructure —roads, utilities, and amenities. As new businesses open, tourists visit, and property values rise, the increase in tax revenue (the increment) is reinvested in the district. Schools are not affected. Neither is the Public Safety Sales Tax, nor the Tourism, Arts, or Parks Tax.
It’s a self-sustaining ecosystem where success breeds success! This modern financing tool has built thriving districts across the country, and now it’s going to power Cleveland County’s transformation, too.
In short:
• Funded by new value, not by existing taxes
• Supports infrastructure that the entire region uses
• Attracts private investment and workforce talent
• Turns development into long-term public benefit
“The Rock Creek Entertainment District isn’t a tax project, it’s a value- creation engine.” Matt Clouse, Market President, Valliance Bank
The Cleveland County Recreational and Entertainment Facilities Authority is leading the process for selecting the Architect, Operator, and Construction firm for the performance venue. The renderings shown in this article have been presented at various times throughout the discussion of the district and may or may not be the final one chosen. They are for illustrative purposes only.
Barring any further delays, the Authority is expected to decide by the end of April 2026.
See the Possibility. Feel the Momentum.
The Rock Creek Entertainment District is more than bricks and lights; it’s a symbol of what’s possible when Cleveland County dreams together. It’s not just something we’re building; it’s something we’re becoming.
It’s a place where growth feels exciting, where community meets creativity, and where Cleveland County leads Oklahoma into tomorrow.
This is way more than an entertainment venue. It’s about energy, identity, and opportunity; the kind of investment that attracts new businesses, keeps talent local, and celebrates what makes us proud to call Cleveland County home.
Tomorrow looks better from here because we’re building it together.
"What happens inside the performance venue will energize everything around it." Lawrence McKinney, President and CEO Cleveland County Economic Development Coalition
“The Rock Creek Entertainment District isn’t a tax project, it’s a value- creation engine.” Matt Clouse, Market President, Valliance Bank