Just Between Friends children’s consignment sales in Oklahoma City, Norman and Edmond have become the cornerstone events for families seeking to buy or resell quality children's items. Held biannually—spring and fall—JBF offers the perfect opportunity to sell a vast selection of gently used, name-brand clothing, toys, books, and baby gear.
“The children's consignment market is a rapidly growing segment of the resale industry, with projections estimating that American parents will spend $12.8 billion on secondhand children's goods by 2030, with the most popular categories being clothing, toys, sports and outdoors, furniture, and shoes,” said Kathy Winslow, owner of the OKC Just Between Friends and founder of both the Norman and Edmond JBF sales.
In 1999, Kathy started the Norman JBF sale in her living room. It has since grown into three large-scale events that foster widespread community engagement across the metro. Consignors can earn up to 80% of their sales, and unsold items are donated to local charities, contributing to over $15 million in cash and in-kind donations nationwide.
“While consignment sales are often associated with budget-conscious shoppers, upper-class families find value in JBF through access to a curated selection of name-brand and boutique children's items, allowing families to find quality and luxury products at reduced prices,” said Kathy, who has been a driving force in the JBF franchise for her efficient and effective processes and ideas that have helped to make JBF the number one children’s consignment sales franchise in the US.
Why do upper-class families choose consignment for their kids’ items over other resale options? In today’s era of conscious consumerism, sustainability and curated convenience, even upper-class families are turning to consignment sales as their preferred method for reselling children’s clothing, toys and gear.
While platforms like Facebook Marketplace, eBay or neighborhood yard sales still have their place, consignment sales—especially reputable ones like Just Between Friends—offer a unique combination of efficiency, value and social impact.
The top reason smart moms are choosing consignment sales is because of their minimal effort and hassle-free selling. Upper-class families often prioritize time over money, and consignment sales streamline resale. Instead of photographing, pricing, listing, messaging and coordinating individual sales, consignment events let you tag everything once and drop it off. The sale organizers handle everything else: advertising, setup, customer service and even post-sale donations if you choose not to reclaim unsold items.
“JBF sales offer a polished, professional system that respects your time and simplifies the process,” Kathy explains.
“Families can earn significantly more on premium items than through casual resale platforms without needing to haggle. Also, JBF offers busy moms a Valet Tagging service where their items are picked up, tagged and dropped off at the sale for them. Our average Valet Tagging checks are around $500, with some consignors making more than $2,000 on their name-brand items.”
Consignment sales frequently offer a much higher return on quality items than garage sales or online platforms. Many sales—like Just Between Friends—let consignors earn up to 80% of the sale price. These events attract thousands of buyers looking for premium brands at fair prices, and gently used designer clothes, high-end strollers and boutique toys move quickly.
“Consignment offers a feel-good way to align your values with your lifestyle—helping others while reducing waste,” said Kathy, who partners with Infant Crisis Services and Agape Baptist Church community closet on items that are unsold and not picked up after each sale.
“Families who need help with children’s items benefit from every consignor who chooses to donate and has unsold items at the end of each sale.”
Sustainability and conscious consumption are priorities in many affluent households. Consigning is a smart way to keep items out of landfills while passing them along to families who need and will cherish them. Plus, unsold items can often be donated directly to local nonprofits through the sale, creating a streamlined, meaningful way to give back.
Letting go of unused and outgrown items can be an emotional and logistical hurdle. However, consignment sales transform decluttering into a purposeful activity. Families know their beloved items will go to other children who need them—not just into a donation bin or storage unit. The hyper-organized, selective nature of JBF also preserves the dignity of high-quality items while adding sentimental value and a sense of closure to letting go.
Participating in consignment sales plugs families into a broader community of like-minded parents. For those who value networking and social capital, this is more than a financial transaction—it's a space to connect, support, and influence local family culture. Some families even shop and consign together, making it a seasonal tradition.
Just Between Friends offers a streamlined, profitable and socially responsible way to resell children's items with minimal stress and maximum impact. They provide more than just a payout; they offer a sense of community, purpose, and pride. Consignment makes sense whether you’re downsizing the playroom or making room for the next growth spurt.
“Consignment offers a feel-good way to align your values with your lifestyle—helping others while reducing waste."