For most homeowners, a house is more than just a place to live; it's a long-term investment. While upgrades like a new roof or updated interiors often get top priority, one of the most important ways to preserve a home’s value happens out of sight: preventative pest control. In North Texas, proactive protection can make the difference between minor maintenance and major repair bills.
For more than 85 years, this philosophy has guided Truly Nolen Pest Control. Founded in 1938 by Truly Wheatfield Nolen and family-owned ever since, Truly Nolen prides itself on its commitment to quality service and educating customers. Today, they provide extensive residential and commercial pest control services with a large focus on prevention first.
Many homeowners don’t call a pest control company until they see ants on the counter or hear noises in the attic. The problem here? By the time pests are visible, they’re often already established.
Warm weather, mature neighborhoods, and expanding developments create ideal conditions for critters to move indoors. This makes North Texas homes common targets for three particular pests: termites, carpenter ants, and rodents. According to national data, termites cause more damage to homes than all natural disasters combined. Paired with excavational damage from carpenter ants and electrical and insulation hazards caused by rodents, these critters silently damage a home’s essential structural components. Damage from pests can cause $20,000 or more in repairs before a homeowner even realizes they’re there.
Compared to those risks, investing early in preventative pest control is a relatively small, strategic expense. Truly Nolen’s Keller branch manager, Tom Larrabee, recommends pursuing pest control immediately upon a home purchase. This way an informed technician can assess the home’s state and recommend treatment as needed.
Another simple way for homeowners to start protecting their home at any time is through mindful landscaping. Overgrown shrubs, piles of leaves, and mulch stacked against the foundation create conducive conditions for infestations. Truly Nolen recommends keeping two to three inches of foundation exposed to allow for proper inspections and reduce risk.
Education is a key part of Truly Nolen’s approach, which goes beyond just informing the customer of problems. Their technicians undergo extensive training that combines classroom education with hands-on field experience. This ensures treatments are thorough, consistent, and tailored to each home.
In addition to their commitment to service, Truly Nolen remains dedicated to using low toxicity methods first. Modern pest control materials have evolved significantly, and Truly Nolen prioritizes products that are highly diluted and designed to work at a biological level on pests while keeping families and pets safe. In many cases, the products used are no more toxic than the average household cleaner.
Indoor spraying is also limited whenever possible, meaning that liquid applications are used for active infestations only. When pursuing outdoor treatments, they are applied carefully to avoid flowering plants and pollinator areas.
Despite having grown to one of the largest family-owned companies in the country, Truly Nolen remains committed to its founder’s vision: “ For you to be protected by proactive pest control that you're proud of and see as a sign of good housekeeping, done in an environmentally responsible way, made affordable by serving neighbors.”
Beyond protecting homes and offices, Truly Nolen is deeply involved in the communities they serve through supporting local chambers of commerce, youth sports, cancer awareness initiatives, and neighborhood events. That community-first mindset mirrors their approach to pest control—proactive, thoughtful, and focused on long-term well-being.
Preventative pest control isn’t just about keeping bugs out. It’s about protecting what matters most. With a trusted vendor like Truly Nolen, homeowners can invest confidently in their home’s future, knowing that small preventative steps today can prevent major problems tomorrow.
To learn more, visit https://locations.trulynolen.com/tx/keller/keller-037.
Damage from pests can cause $20,000 or more in repairs before a homeowner even realizes they’re there.