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Trust, Betrayal, and the High Price of a Sweetheart Scam

True Alpha Wealth Management

Article by Hailee Sage

Photography by Hailee Sage

Sweetheart scams begin with trust and end in betrayal, causing devastating financial loss. Elders are especially vulnerable because they hold significant savings, didn't grow up with modern technology, and may be experiencing loneliness or isolation. Scammers exploit these gaps to drain retirement accounts and lifelong savings. Working closely with trusted bankers, financial advisors, attorneys, and CPAs creates critical safeguards, helping spot red flags early and protecting both finances and dignity before damage becomes irreversible.

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