This time of year, the streets of Holland MI are clacking, blooming and booming. The clacking is from wooden shoes. The blooming’s from the breathtaking tulips Holland’s world-famous for. And the city is booming because it’s magical—the kind of place where strangers become parade buddies over stroopwafels.
If you've never been to Tulip Time, get ready for an unforgettable experience. And if it’s been a while, get ready for a whole new Holland.
Take the Tulip Immersion Garden, a kaleidoscopic walk-through that goes beyond flowerbeds into full-blown storytelling. Designed by Dutch horticulturist Ibo Gülsen, this year’s installation uses 50,000 tulips to trace the flower’s centuries-long journey from the Ottoman Empire to the heart of West Michigan. It’s living history—with a sweet perfume.
Tulip Time’s 2025 concert lineup is anything but flowery. Country chart-topper Rodney Atkins and fan-favorite Fleetwood Mac tribute band Second Hand News are bringing some Nashville energy—and a little ‘Rhiannon’—to the Great Lakes. If you prefer our home-grown soul classics, you’ll enjoy Forever Motown, performing iconic Hitsville hits from groups like The Four Tops, The Temptations, and Stevie Wonder.
You can also celebrate not one but two parades: the Kinderparade (and street scrubbing) on Thursday, May 8, and the Volksparade on Saturday May 10, Bring a blanket and watch from the curb for free, or buy reserved grandstand or patio seats. Both parades feature folk dancers—the Kinderparade's are school-age, while the Volksparade showcases adults—in wooden shoes and nineteenth-century Dutch garb, swirling, stomping and smiling like they have since 1935.
You’ll also see marching bands and floats, enjoy art shows, carnival rides and walking tours, and gaze with awe at the more than five million tulips blooming across parks and street corners. Tulip Time is always growing—not just in size but in personality.
Never been? A tip: weekdays are less crowded and just as lovely. Weekends bring energy and spectacle—but also lines, so buy tickets early. And leave room in your itinerary for spontaneous wonder. (Like a family of ducks waddling straight through Centennial Park, or a sudden marriage proposal in the tulips. It happens.)
And if you’re not sure what to do when you’re in town, or you’re a completist who doesn’t want to miss a thing, opt for a Tulip TIme VIP tour. The exclusive seven-hour tour—curated by the Tulip Time organizers, and led by a local Hollander dressed in Dutch costume—chauffeurs you around the city in a luxury motor coach. You can effortlessly enjoy unparalleled access to festival highlights including the Tulip Immersion Garden, Windmill Island and the iconic Big Red Lighthouse. Get tickets at tuliptime.com
Whether it’s been years or decades since your last visit, or you’re arriving tulip-fresh this spring, know this: Tulip Time’s still got the same Dutch soul—with a little more sparkle in its step.
Planning a sisters’ weekend? A long-overdue family reunion? Checking “see five million tulips” off your bucket list? The Tulip Time team can help you pull it all together—so you can focus on the fun, not the logistics. Tulip Time has even assisted couples in orchestrating their nuptials amidst a sea of tulips. To craft your group's unforgettable Tulip Time experience, email group sales manager Amy Johnson at amy@tuliptime.com or call 616-396-4221 x107. Amy's team will make any gathering blossom into something extraordinary.
Visit tuliptime.com to start crafting your custom group experience—and get ready to bloom where you’re planted.