Located in the heart of downtown Prosper, The Rustic Warehouse is more than just a furniture store. It’s a testament to faith, family and exceptional service. Founded in 2015 by Matilyn, a determined single mother with a passion for furniture and design, the business has grown into a thriving enterprise with two locations, including its newest in Prosper, which opened on July 2.
The Rustic Warehouse began as a vendor mall in a literal rustic warehouse, earning its distinctive name. Inspired by her professed deep trust in the Lord, Matilyn says she launched the business as a leap of faith, relying on a divine promise to guide her path. Her commitment to quality and design excellence soon attracted loyal customers.
In 2018, her marriage to Al Vivo marked a turning point for the business. Al brought with him a vision to expand and refine their offerings, transitioning the store into a specialty retailer of high-quality, brand-new furniture and home decor. This shift not only broadened their inventory but also reconnected Al to his family’s legacy in the furniture industry.
“It was important to me to honor my family’s history in furniture, which was great quality and competitive prices while building something uniquely ours,” Al explains.
The Rustic Warehouse team has built their reputation on combining sophisticated designer touches with affordable pricing. From stylish couches to elegant tables, the store offers a wide variety of furnishings to suit every taste and budget.
“We’re not just selling furniture, my wife’s brilliant and creative mind for design is the secret sauce. I built customer service around it with the goal to marry design advice with quality products.” Al shares. “We’re offering expertise. Customers can come in with photos and measurements of their spaces, and we provide free design advice. This really sets us apart.”
Beyond its products, The Rustic Warehouse is known for its exceptional customer service. Al emphasizes, “Customer service is our top priority. From the moment someone walks in the door to the final delivery, we ensure every step reflects our commitment to excellence.”
The decision to open a second location in Prosper was one rooted in faith. Al recalls a pivotal moment during a football game when he felt the Lord’s presence and was inspired to expand. “I turned to a friend and said, ‘In six months, I think I’ll have a store here,’” he says. With his professed obedience to God, six months later, he says he secured a building in Prosper.
The new location not only serves as a hub for high-quality furniture, but also symbolizes The Rustic Warehouse’s dedication to community engagement. Positioned in the heart of Prosper’s expanding downtown, the store is perfectly placed to cater to the growing needs of this thriving area.
A cornerstone of The Rustic Warehouse’s mission is to pour into many lives with a strong passion to local youth. By employing young people and mentoring them in business principles, sales and customer service, Al and Matilyn are instilling values of excellence and integrity.
“We teach them Kingdom principles and show them how their skills can be applied in everyday life,” Al says. “It’s about helping them understand how much they are valued and equipping them for success.”
Youth employees also assist with deliveries, gaining hands-on experience in all aspects of the business. “Furniture is the vehicle we’re using,” Al explains. “But our real mission is to be an influence and an impact for the Kingdom of God.”
The Rustic Warehouse is supported by a team of more than 15 dedicated employees across its two locations. Each team member shares the owners’ passion for quality, service and community impact. Whether assisting customers in-store or ensuring flawless deliveries, Al and Matilyn say the team reflects the values they hold dear.
“Our business operates from the top down with excellence, and my wife and I are always innovating product development and working hard to bring the best products and designs to our customers. We not only build business together, we build and encourage people,” Al says. “From customer service to delivery, every aspect of what we do is intentional and reflects our faith-driven approach.”
For those seeking more than just furniture, The Rustic Warehouse offers an experience rooted in purpose. With a YouTube channel that shares its story of divine inspiration, the business invites customers to learn more about the faith and determination behind its success.
As Al puts it, “We’re not just a furniture store. We’re a resource, an influence and an impact for the Kingdom of God.”
The Rustic Warehouse is located at 350 Broadway in Prosper, and is open Tuesdays through Saturdays from 10 a.m. to 7 p.m.
469.481.6636
TheRusticWarehouse.com
Founded by a passionate husband-and-wife duo, The Rustic Warehouse team offers "designer looks without designer price tags." Shop curated collections in which owners Matilyn and Al Vivo say each piece reflects unmatched craftsmanship and timeless style. They don't just sell furniture; they offer a promise of longevity, aesthetics and affordability.