As one of the leading certified public accountant firms in Rutherford County since 2016, the professional, all-female team at Holloway Accounting Services, LLC states they take pride in providing clients with top-quality accounting services. "We’re not your typical accountants, though; we focus on clients' daily, weekly and monthly financial tasks. Then we work with their tax professionals to ensure their taxes are optimized," assures founder and owner Ashley Holloway, CPA,CGMA, CFE.
This Murfreesboro native earned a bachelor's degree in business administration from Samford University in Birmingham, Alabama. She's also a certified fraud examiner and chartered global management accountant who's affiliated with the Tennessee Society of Certified Public Accountants, American Institute of CPAs, Association of Certified Fraud Examiners and Rutherford County Chamber of Commerce.
Ashley serves on the Ascension St. Thomas Rutherford Hospital Board of Directors, the Smart Bank Advisory Board in Rutherford County, and is an active member of The Charity Circle of Murfreesboro. She also is past president of the Junior League of Murfreesboro.
The Murfreesboro-headquartered Holloway Accounting firm primarily serves as an outsourced accounting department for small- to mid-size companies. Ashley elaborates, "We work directly with business owners to implement strategies designed to focus on generating revenue, save on expenses and streamline business processes."
This team located at 237 Castlewood Dr., Ste. F, assists in forming new businesses by registering the entity with the appropriate federal, state and local agencies, ensuring all necessary and applicable licenses, permits and tax accounts have been established.
For existing businesses, they offer a variety of services, including bookkeeping, financial statement preparation, payroll, monthly sales tax preparation, internal control manuals, workers' and compensation audits. "We develop personalized plans for clients to help them achieve their financial goals," Ashley says.
As resource network providers, the Holloway Accounting team also can refer clients to trusted business staffs who provide assistance in additional areas such as technology, insurance, banking and employee benefit programs.
"We develop personalized plans for clients to help them achieve their financial goals. This may include monthly meetings to discuss financials and to evaluate for tax advantages, advising on additional revenue opportunities, reviewing expenses for cost savings, analyzing budget to actual performance, and preparing ratio and trend analyses, budgeting and forecasting," says Ashley. "We also offer strategic planning with cash flow management and projections, as well as development of dashboards and performance metrics for measuring and managing operations."
Additionally, the Holloway Accounting team offers a complete range of payroll processing and recording services. They can create new-hire packets and employee handbooks.
Ashley says the team provides software research and support for clients suitable for their business. "We're a QuickBooks online certified ProAdvisor and can assist with configuring and implementing accounting software solutions that fit a company's needs."
She says the team prides themselves on strong communication, as well as being proactive, responsible, dependable and ethical, all while operating each day with integrity.
"We understand business owners are focused on their company's success. That's why we like to think of ourselves as partners to our clients in their pursuit of profit," Ashley states.
615.690.4777
HollowayAccounting.com