Situated in the beating heart of West Fort Worth, CHIEFFALO americana is more than just a shop—it’s a reflection of the roots Rodger and Jackie Chieffalo have planted in their community. Since opening their doors in 2020, they have immersed themselves in the city’s culture, sharing the Western flair that makes Fort Worth so iconic.
CHIEFFALO americana offers a stylish blend of Urban Western wear, giving locals and visitors everything they need to dive into the unique cowboy culture.
The inspiration behind the store started with a story—and a hat. Rodger Chieffalo’s fascination with restoring vintage beaver felt cowboy hats was sparked by a legendary Fort Worth figure: Amon Carter. After being mistaken for a vaudeville cowboy during a 1920s trip to New York City, Carter returned to Fort Worth and commissioned a custom short brim beaver felt cowboy hat, igniting a tradition that became woven into Texas history and culture. Years later, when Rodger inherited one of Carter’s original hats, a quiet passion turned into a mission. To date, Rodger has renovated nearly 4,500 hats, each carrying a piece of Fort Worth’s legacy.
Rodger expanded his work to other classic accessories. He began renovating cuff links from items like bullet shells and making custom molds for belt buckles – an accessory proudly worn by individuals inducted into the TCU athletic hall of fame.
Driven by a passion for fusing urban edge with Western soul, Jackie helped expand CHIEFFALO americana beyond hats into a full lifestyle brand. Today, the store offers a variety of reimagined vintage pieces —all curated with a keen eye for design and storytelling.
At the core of CHIEFFALO americana is a commitment to craft and country. Every item is American-made, a reflection of Rodger and Jackie’s mission to support small makers and breathe life back into American manufacturing.
Page 3:
Pour Les Femmes Silk Halter Top in Red
Aquarius Cocktail Le Cargo in Brown Sugar
Vintage Hermés Chasse à Vol Scarf
All The Clay Horses Cobalt Rose Necklace
Vintage Boots *Models Own*
Page 4:
West Major Bone Ecru Short Sleeve Western Shirt
Old Chap Denim Southerner Jacket
Rodger Blue Denim Bootcut Jeans
Vintage Beaverfelt Hat *Available for in store purchase only*
Pages 5/6
Her:
Hollie Watman Suede Vest in Stone
Vintage Ralph Lauren Blue Tulle Skirt
Vintage Pearl Necklace *Models Own*
Vintage Necklace with Horse Charm *Models Own*
Vintage White Ralph Lauren Boots with Silver Tips *Models Own*
His:
Vintage Sand & Sage Green Floral Western Shirt
Rodger Bootcut Khaki Pants
Pages 8
Her:
Aquarius Cocktail Dear Polly Blouse in Blush Pink Tulle
Lace Cami *Models Own*
Pour Les Femmes Silk Wrap Skirt in Olive
Vintage Cashmere Trench Coat with Mink Collar
Vintage Ralph Lauren Pink Lace Socks
Vintage and Rebuilt Beaver Felt Hat *Models Own, Available for in store purchase only*
Vintage Tooted Leather Pointed Toe Heels
Turquoise and Silver Nugget Necklace *Models Own, styled as bracelet*
His:
Vintage H Bar C Navy Firework Western Shirt
Rodger Blue Denim Bootcut Jeans
Hair on Hide Belt Strap
Vintage and Rebuilt Buffalo Buckle
Page 9
Vintage Western Denim Blazer & Vest Set
Vintage Wrangler Denim Jeans *Models Own*
Vintage Belt Strap
Vintage Sheza Pepper Buckle
Vintage Navajo Pearl Necklace
Vintage Zuni Turquoise Bolo
Vintage Beaver Felt Hat *Models Own*
Fraulein Thunderbird Red Boots *Models Own, can link to Fraulein website*
Photoshoot Credits:
Models: Joseph Neville and Evelyn
Location: Jazz Chapel
Make-up: House of Tesla
Clothing: CHIEFFALO americana
Styling: Jackie Chieffalo & Maddie Choruby
Assistant Styling: Paige Binney and Rollins Hamrick
Photographer: Macka Photography