It’s often said that necessity is the mother of invention, and such is the case with e-Bikery in Santa Barbara. Owners Fernando Tessari and Anelise Nascente discovered the need for a quality e-bike shop back in 2018 while she was attending Santa Barbara City College.
“I purchased an electric bike for my daily commute to SBCC since it was hard to find a parking spot and parking was expensive,” recalls Anelise, who had relocated from Brazil with partner Fernando—they left behind successful executive careers to pursue the American dream and raise their kids in a safer environment.
Surprised at the difficulty of purchasing a quality e-bike and accessories, the couple’s wheels began turning.
“We couldn't believe how stressful the whole process was, especially in a city like Santa Barbara, which was investing in bike infrastructure, such as more parking spots and bike paths,” says Fernando. “We were looking for a business to invest in…”
Fast-forward to 2024, and e-Bikery has become a thriving community hub, offering e-bikes for sale and rent, the latest accessories, and top-quality services.
“Above all is our commitment to excellent customer service,” he says. “Our team is always there to help find the best solution for each customer, respect the differences, and bring everyone the joy of riding an electric bike."
Community Spirit
The family-owned shop’s commitment to community goes beyond helping the environment to lending a hand to local nonprofits.
"E-bikes are great for your health and the environment, saving you money on transportation and providing endless miles of fun," says Fernando. “We're passionate about e-bikes; they offer a simple solution to many complex problems, like reducing carbon emissions in short-distance deliveries, like the Sweet Wheel Farm project.”
Inspired by e-Bikery employee and San Marcos High Schooler Ethan K., a collaboration between Sweet Wheel Farm, e-Bikery, and e-bike maker Aventon helped address food insecurity.
Joining the farm’s mission to deliver free organic food to 200+ people weekly, e-Bikery and Aventon donated four Pace 500.3 e-bikes with baskets and locks, plus assembly and maintenance.
"One of the biggest e-bike manufacturers in the U.S., Aventon’s e-bikes balance high quality and accessible price. Being part of a project like Sweet Wheel Farm is extremely gratifying because it positively impacts our community," says Fernando. “We try to help as much as we can.”
Visit e-Bikery at 590 E. Gutierrez Street, Suite A, or call 805.869.2574.