In a trade where speed often eclipses substance, JW Flooring Solutions has built its reputation on something far more enduring: ownership-level accountability, disciplined process, and an unwavering commitment to doing what is right for the client—every single time.
Founded in 1995 and now stewarded by second-generation owners, JW Flooring honors the legacy of its founder, whose initials remain in the company’s name as a reminder of the standards the business was built upon. Today, those standards are preserved through systems that prioritize customer satisfaction, cost efficiency, and flawless execution.
From the very first consultation, JW Flooring clients work directly with company ownership. This distinction sets the experience apart. Every project is owner-led from start to finish, ensuring that decisions are thoughtful, communication is clear, and expectations are met without compromise.
“What sets us apart is the personal involvement we bring to every job,” says partner Nick Lange. “Our name and reputation depend on flawless execution. When clients work with us, they are working directly with owners who are personally accountable.”
That hands-on approach also delivers meaningful cost savings. Rather than defaulting to higher-priced materials, JW Flooring carefully evaluates each project through the lens of practicality, functionality, and real-world application.
“A common misconception is that a higher price point automatically means a better product,” Lange explains. “In many cases, we’re guiding clients toward lower-cost options that perform better for their specific lifestyle or environment. Our responsibility is to weigh every factor and advise based on what truly serves the client, not what benefits us.”
“Ask questions,” advises partner Robby Ormand. “Flooring is one of the largest investments in a home, and homeowners should feel confident and comfortable with the people guiding that decision.”
Execution matters just as much as product selection. JW Flooring’s professional installation crews have worked with the company for upwards of 15 years. This level of tenure is a rarity in the industry and a major benefit to clients.
“Those long-standing relationships allow us to guarantee quality with confidence,” Lange adds. “We never put unproven craftsmen in the field. Our crews are vetted, trusted, and deeply connected to our process, which brings peace of mind to our customers that others simply can’t promise.”
Family is not just a value at JW Flooring; it is an essential part of daily operations.
“Our girls have grown up around the business,” says Ormand. “They’ve measured job sites with me during school breaks, learned invoicing and budgeting, and even contributed creative and marketing ideas. They see firsthand what it takes to build something responsibly.”
That family-first mindset extends beyond the owners’ households to the entire JW Flooring team.
“We take real pride in being involved in the lives of our employees and their families,” Ormand explains. “Creating opportunity, stability, and a supportive environment allows everyone to do their best work.”
For Ormand, the lessons modeled through the business are just as important as the results delivered.
“Our kids see us navigating different relationships, overcoming challenges, and leaning on one another’s strengths to reach common goals,” he says. “They see trust, openness, and commitment in action—both personally and professionally.”
Those principles define JW’s culture. The company is faith-focused and purpose-driven, guided by transparency, integrity, and availability.
“Our customers always work directly with owners,” Ormand notes. “This business represents our blood, sweat, and tears. Being present and accountable isn’t optional—it’s who we are.”
As local residents, Lange and Ormand chose Dripping Springs for its small-town character and strong sense of community. That closeness reinforces how they operate. JW Flooring does not advertise and grows entirely through referrals.
“When you live where you work, reputation matters,” Ormand says. “We want people to feel confident recommending us because they know we’ll treat others the same way we treated them.”
Community involvement is equally important, including their support of the Burke Center for Youth and other local initiatives.
While every successful project is rewarding, some experiences leave a lasting imprint.
“We were contacted by a member of our community who had fallen on hard times and needed to sell her home quickly,” Lange shares. “Her budget only allowed for minor repairs, so we redid all of her flooring at no cost to help her prepare the house for sale.”
The home sold quickly, and the impact endured. “Three years later, we still receive messages expressing her gratitude,” Ormand says. “It encapsulates what we strive for every day: elevating others, practicing gratitude, and using our skills to serve when it matters most.”
Outside of work, family time remains the priority. Horseback riding, church, parks, and golf are regular parts of life in and around Dripping Springs. Those shared moments reinforce the balance and perspective the partners bring back into their work.
At JW Flooring, craftsmanship is expected, but integrity, availability, and purpose truly define the experience.
JWFlooringSolutions.com | sales@jwflooringsolutions.com | 512.426.3491
“Our customers always work directly with owners. This business represents our blood, sweat, and tears. Being present and accountable isn’t optional—it’s who we are.” - Robby Ormand