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Why the Most Trusted Agent in Encanterra Isn't the Most Famous One

By Tammy Figueroa | The Figz Team | SERHANT.

Article by Tammy Figueroa

Photography by City Lifestyle

There is a version of real estate where the agent with the most signs, the most ads, and the most followers wins.

I have never been that agent. And after 36 years, I am not interested in becoming her.

What I am interested in is being the person you call when it matters. The neighbor who tells you the truth. The team that picks up the phone. The name your friend gives you when they say, "Just call Tammy — she will take care of you."

That is the business Gil and I have built. Not loudly. Not overnight. But permanently.


What It Means to Live Where You Sell

Gil and I are not outsiders who drive into Encanterra to show homes and then leave.

We live here. We walk past our own signs on the way to the mailbox. When a home two streets over goes under contract, we knew the sellers before the listing went live. When a buyer asks what it actually feels like to live inside these gates — the pace, the people, the community — we do not have to imagine. We know, because it is our life too.

That is not a marketing advantage. It is a different category altogether.

Most agents know a community from the data. We know it from the inside. We know which streets get the early sun and which ones back to the golf course. We know which floor plans sellers always wish they had upgraded and which ones buyers fall in love with the moment they walk in. We know the neighbors, the rhythms, and the unwritten rules that make Encanterra the community it is.

You cannot manufacture that with advertising. You build it by actually being here — year after year, transaction after transaction, neighbor by neighbor.


What Gil Brings to Every Single Deal

People often ask me what makes The Figz Team different from every other team in the East Valley.

The honest answer is Gil.

He spent 20 years in law enforcement. He has 30 years in construction. When Gil walks through a property, he is not just looking at it — he is reading it. He sees the work that was done right and the work that was done to pass inspection. He sees what will hold and what will cost the buyer money in three years. He sees things that a comp sheet never will.

For our sellers, that means a pricing strategy built on real structural understanding, not just square footage and recent sales. For our buyers, it means no surprises after closing — the kind of surprises that make people say, "I wish someone had told me."

I bring 36 years of relationships, market cycles, and pattern recognition. Gil brings a technical eye that no other agent on this street has. Together, we catch things. That combination is something no competitor in this market can replicate, because you cannot manufacture 30 years of construction experience any more than you can manufacture 45 years of partnership.

We built this together. The same way we have built everything.


What 36 Years Actually Teaches You

I started in real estate in 1990 in Orange County, California. I was raising young children and learning the business under my mother-in-law Virginia's guidance in Newport Beach and Corona Del Mar. The market was different. The tools were different. Almost everything was different.

Almost.

What has never changed is this: people who make decisions based on their actual lives — their family, their timeline, their real financial picture — almost always end up in the right place. People who make decisions based on headlines and market noise almost always end up waiting too long, moving too fast, or regretting what they let fear take from them.

I have seen the crash of 2008. I have seen sellers hold out for a number the market was never going to give them. I have seen buyers walk away from the right home because the news cycle scared them — and then watch someone else close on it two weeks later.

Here is what 36 years tells me: the market does not care about your fear. It moves according to its own logic. What you can control is whether you are making decisions from a place of clarity or a place of noise.

That is what I bring to every conversation. Not just experience. Not just a track record. But the ability to look at your specific situation — your home, your goals, your timeline — and tell you what is actually true, even when it is not what you came in wanting to hear.

That has been our standard from the beginning. It is not changing.


The Question Worth Asking

If you are thinking about buying or selling in Encanterra or the broader Queen Creek market, here is the question I would ask you to consider:

Do you want the agent with the loudest presence, or the one with the deepest roots?

Because there are plenty of agents who will tell you what you want to hear, price your home high to win the listing, and figure out the rest later. I have watched that story play out more times than I can count, and it never ends the way the seller hoped.

What we offer is different. It is honest. It is specific. And it is built on 36 years of proof that doing things right — even when it is harder, even when it takes longer — is always the right call.

Gil and I are here. We are your neighbors. And when you are ready to have a real conversation about your home, we are ready to have it with you.


Tammy Figueroa is co-founder of The Figz Team with SERHANT., based inside Encanterra Country Club in Queen Creek, Arizona. She has been in real estate since 1990 and specializes in the $700K–$1.3M+ market across the East Valley.

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