Focusing on one’s natural beauty is a level of nirvana that many seek in a world currently obsessed with enhancement and alteration.
The way Tava Reese sees it, self-care is a way to empower people to heal themselves. With wellness comes beauty. Reese graduated college and immediately opened her own massage therapy practice. She rented a room downtown and also provided mobile massage. Her marketing strategies were unique to her industry to set her apart. Passion and dedication to her craft helped her succeed. Reese opened ELKE Beauty in 2020 to expand her dream of celebrating wellness holistically with the perfect blend of modern and minimal.
ELKE focuses on skin and body care using products that are botanically based and nurturing, but also proven to provide clinical results. Reese has researched and found options for clients seeking gluten-free, hypoallergenic, vegetarian and vegan skincare. Additionally, they are one of the few places in Colorado to offer OSEA treatments.
Gua Sha and lymphatic drainage are key elements of massage and skin care at ELKE. Therapists believe in these methods to eliminate toxins and to tone skin. It helps get the blood circulating, combatting the stagnation one might experience from, say, a more sedentary workplace setting.
Each of the services offered at ELKE are detailed on the website so that clients are able to choose the service most suited to their personal needs. Although a Detox or Muse sounds delightful, perhaps a Vagus Nerve or Neuromuscular massage would more accurately help the client with specific needs. There is also a time-sensitive and budget-friendly option for guests who need work on a specific area or just need a quick moment of relaxation. No disguising the service in flowery rhetoric, Reese provides transparency in an effort to partner with her clients toward their wellness goals.
Reese is a big believer in helping others realize their intrinsic value. Her vision for ELKE is a place where guests feel welcome and comfortable. She recalls the feeling of walking into a salon and feeling out of place. She never wants her guests to feel that. Her goal is to foster natural beauty and wellness, not to push unnatural change.
“It’s not that people don’t know how to take care of themselves, but sometimes we need permission to see our own personal value,” says Reese.
Reese and her team at ELKE are here to create relationships and partner with their clients toward wellness, happiness and beauty.