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Women-Owned Businesses to Watch

Female entrepreneurs drive success and innovation locally and beyond

The Auto Accident Group

Becoming a commercial real estate and corporate finance attorney was what Holly Kull had worked for all her life, but seemed to leave her unfulfilled. “The work was impressive on paper, but it felt like I was just another cog in the machine…So, I took a leap. I “retired” from law and gave myself permission to figure out what was next,” says Ms. Kull. So, when Ms. Kull got the chance to work with her brother and sister-in-law, she jumped at the chance. 

As Chief Marketing Officer, Ms. Kull brings not only her exceptional legal expertise to The Auto Accident Attorneys Group, but also a creative edge cultivated through her background in marketing and public relations prior to law school. Ms. Kull reveals, “What started as a conversation about helping to grow the business turned into a full-time marketing role where I now get to use both sides of my brain—the legal side and the creative side. The best part is building something meaningful with my family, while actually helping people when they need it most.”

The Auto Accident Attorneys Group has decades of experience and expertise and have helped hundreds of families pick up the pieces after tragedy strikes. Having recovered hundreds of millions of dollars for injured clients, it is evident their number one goal is taking care of people. The Auto Accident Attorney Group’s purpose is to ensure every client feels taken care of during a tumultuous time. Ms. Kull states, “The most important thing is making people feel like they’re not just another case file…Our job is to earn their trust and let them breathe a little easier knowing someone is in their corner…our slogan, ”We take care of you” means just that - doing the hard work behind the scenes so our clients can focus on healing.”

Supporting and engaging with community is top priority, especially when it comes to women's causes, which are deeply important to Ms. Kull and shows through the firm’s actions. “Most recently, I launched the Women’s Empowerment Experience, or WEE for short. I host a monthly brunch series in my home where women gather to connect, learn, and share knowledge. Each month a different speaker is featured overing topics like navigating auto insurance, women’s health or entrepreneurship. The firm sponsors the series so there is no cost to attendees, which has been really special, relays Ms. Kull. 

theaaagroup.com

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Nail Eagle

When Ms. Ha arrived in the U.S. from Vietnam in 1984, she, like many before her, carried heartfelt dreams of success and a relentless imagination to make them a realty.  So, when she married her husband, Henrry Ha, she found they shared the same, deep desire to become the embodiment of achievement.

After studying at a school of cosmetology in Georgia, Ms. Ha earned her license allowing her to pursue her dream. Together, the Ha’s searched for the perfect location to open their first salon. East Cobb - Marietta was the perfect place to launch a beauty career, so the salon customized a space to call its own. 

After fifteen years of success, they needed to expand into a larger space just a few doors down. Together, they pain-stakingly selected everything for the salon with the utmost of luxury in mind. “I wanted to bring something special to the women of East Cobb. I wanted them to have a luxurious time surrounded by natural elements that provide an elegant experience”, says Ms. Ha. 

In the thirty years that Nail Eagle Luxury Nail Salon and Spa has been serving Marietta and the East Cobb area, Ms. Ha and her team have honed in on what it is to bring customer delight to all that walk through the door. Ms. Ha exclaims, “We take no shortcuts. I encourage teamwork, taking the time to understand the client’s needs and striving to be the absolute best. The salon industry is very competitive so we aim to give clients a fair price for exceptional service”.

Ms. Ha and her team also enjoy working with the community and schools in their fundraising initiatives and love supporting the local high schools in their efforts. As an East Cobb fixture and trusted business owner, Nail Eagle Luxury Nail Salon and Spa have been awarded the coveted “Best in East Cobb” for the last three years, allowing Ms. Ha to realize the goal she had set so long ago.

naileaglemarietta.com

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Jennifer Rust Botanicals

Can a green thumb be genetic? If you ask Jennifer Rust, she would say it is in her DNA, thanks to her mother and father and their passion for all things green. “My father loved all the flowers in spring and the smell of a gardenia takes me straight back to my mother”, says Ms. Rust. 

Perhaps it is this sentiment that ignited her excitement after volunteering to build an outdoor kitchen garden at Mt. Bethel Elementary. She always knew she was destined to own a business that would celebrate her talents and honor the simple beauty of life. A career that brought personal fulfillment while also serving community.  Switching from a life of corporate travel and powerpoint presentations to opening Jennifer Rust Botanicals wasn’t a decision made lightly, but she knew this was her destiny.

Jennifer Rust Botanicals creates Instagram-worthy front porches and inviting patios, gorgeous naturally accented green interiors and inviting commercial spaces through contained flowers, plants and grasses. Their Seasonal Subscription Service is geared towards people too busy to plant their own containers or simply don’t know where to start in selecting plants that will thrive each season. “With our service clients always have something beautiful at the front door because 4 times a year, at the start of each season, we door-drop-deliver a fresh new planter insert they simply drop in their containers they purchased from us or use their own container (but its important for clients to measure their container and select the right size on our website).  The client simply waters their planter insert according to our seasonal instructions. Our inserts are also fully biodegradable and compostable,” Ms. Rust states. 

Ms. Rust and her team also enjoy helping commercial clients create welcoming, low maintenance spaces using a variety of easy care mediums.  “Businesses also want an inviting space and fresh plants outside and inside their establishment help them do that. However, we are increasingly adding in faux and dried plant designs as commercial clients grapple with ongoing maintenance costs”, states Ms. Rust. 

With residential and commercial services, the team at Jennifer Rust Botanicals brings artistry, creativity and talent from a diverse group of women to make your space radiant and inviting. Ms. Rust states, “I am always amazed how the business has grown with a team of local women that all bring such unique and valuable talents. And we have a saying, ‘only plant what you would want your best friend to have’.”

jenniferrustbotanicals.com 

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Salon Arcaro

Finding an exceptional salon with skilled stylists that listens to your needs, delivers outstanding results, and prioritize flexibility for your schedule can be challenging. Many salons have some of these qualities, but finding one that consistently checks every box is harder than you think.

Casey London Keeter understands the value of these qualities and has always strived to provide her clients at Salon CLK the highest level of creativity, expertise and customer service. Recognizing the opportunity to combine her strong business acumen with a team of master talent, she seized the opportunity to partner with Adam Awtrey and Christian Markovich, co-owners of the original Salon Arcaro.  With decades of industry-leading experience, Mr. Awtrey and Mr. Markovich have been friends since 1987, honing their award-winning skills into a formidable team.  

With Mr. Awtrey’s 40 years in the industry and his connections to top educators and leading salon brands, the merger had all the right ingredients for success. Ms. Keeter recollects, “Adam and I have known each other for years, but over the past four years, we became even closer friends. We quickly realized our individual strengths complemented each other and could drive the growth and the highest level of customer service for our salons. With my strong customer service and management skills combined with Adam and Christian’s expertise behind the chair, we knew we had to collaborate on something special". Salon CLK is now Salon Arcaro.

The new Salon Arcaro seamlessly blends highly trained artisans, top-tier stylists and expert client relations. Ms. Keeter recognizes, “This merger unites the best of both salons, allowing for greater flexibility, an expanded range of services, and an unmatched level of artistry.” Combined with Mr. Awtrey’s top-ranked presence across all social media platforms  - recognized by Creative Loafing - and his designation as the number one expert in color corrections since 1992, this collaboration brings an even greater level of prestige and credibility to the salon.

Salon Arcaro proudly offers a curated selection of top-tier product lines, including Moroccan oil, Oribe, Redken and Goldwell Color. The salon not only provides these premium products, but also educates clients on how to use them effectively for best results. 

From simple haircuts and blow-outs to complex Balayage color, keratin treatments and hair extensions, Salon Arcaro has an unrivaled menu of services for every need you desire to highlight the existing beauty that shines forth. 

salonarcaro.com

These women businesses leaders, serve clients across Atlanta, embodying success, passion for their craft, and a deep commitment to supporting community.  

Businesses featured in this article