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Working It Out

The inspiring story of Rick Banks, Owner of SFX Fitness

SFX Fitness is not just a gym. It’s a community and a family. It is the place where everyone knows your name. SFX Fitness is like a good friend that holds you accountable for your actions and encourages you to enjoy life in moderation. Owner Rick Banks embodies this feeling of unity and belonging. He learned firsthand the importance of being surrounded by people who genuinely care.

At age 57, Rick was the picture of health. He had less than 10% body fat and had none of the medical problems which often plague men of this age. However, in April 2022, Rick woke up hemorrhaging blood. A frightening internal bleed from an ulcer sent him into emergency surgery and landed him in a coma. The guy who could practically benchpress a small car was suddenly fighting for his life, needing 26 pints of blood to keep him alive.

Due in part to his impressive physical health, Rick was able to weather this unexpected setback, defy doctors' predictions and come back stronger and healthier than ever. His low BMI, fantastic cardiovascular system and overall good health played a significant part in Rick's awe-inducing recovery. All the effort and persistence he put into helping others get healthy and strong came back to him when he needed it most.

Rick never, ever gives up. Like his father, who took a fifth-grade education and used it to become an entrepreneur, Rick believes a strong work ethic can help him get through anything. As one of eight siblings, he learned the value of teamwork and the importance of family. It is these values Rick brings to SFX Fitness in Roswell and Alpharetta. And it is what makes this full-service fitness facility perfect for those who want to improve their lives physically, mentally, and spiritually, and are looking for something other than the cookie-cutter gym experience.

For everyone making a New Years' resolution to get in shape, Rick has one word: Don't! He believes fitness should be a lifestyle change, not a short-term solution you give up after a week or two. You have to invest time, money and energy into achieving any goal. Rick believes SFX Fitness has the equipment, trainers, classes and people to turn your dreams for yourself into reality. 

Rick Banks has defied the odds more than once. He wants to help everyone in Roswell, Alpharetta and beyond do whatever is necessary to stop life from holding them back. No doubt, his parents are looking down from heaven and beaming with pride at all the good their seventh child is putting out in the world.

SFX Fitness is a professional, fully-loaded facility that meets everyone's needs, from training kids to professional athletes, from casual exercisers to hardcore enthusiasts. SFX Fitness is located at 925 Woodstock Rd #102, in Roswell SFXFitness.com

  •  Shot on location at Uncle Jacks on Canton Street