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Yetzer Home Store

Different by Design

Furniture stores fall on a spectrum. At its lower end lie the stores filled with attractively priced floor models, but which may or may not deliver your new furniture before the next papal election. At its upper end are the premium stores, which will provide you with brilliant products and services – for astronomical prices, no less.

Yetzer Home Store occupies the best and rarest niche in the retail furniture world. Their floor models are their inventory, and as such can materialize inside your home the same day you fall in love with them. And although Yetzer’s brands are chosen for their superlative quality and virtually limitless customizable options, they also carry price tags which earnest Minnesotan shoppers will agree are fair.

“Our niche has made us quite successful,” said Thomas Wiest, who acquired Yetzer Home Store from its founder in 2015. “Our original three locations dedicated to furniture, sleep and flooring in downtown Waconia have flourished so well that we recently expanded to Forest Lake. 

“Transforming an old grocery store into our new 10,000 square foot location was no small feat, but it has already proven well worth the effort. Demand for mid- to high-level furniture that sells on quality ahead of price is just as great in the northeast metro as it is in the southwest. Moreover, Yetzer offers the polished, personable shopping experience which most retailers appear to have abandoned during a certain event that took place three years ago.

“We have kept the small retailer’s advantage despite our recent expansion. Our size gives us the agility we need to exclusively fill our floors with pieces we know our customers will love. People look forward to shopping for furniture because they want to transform their homes. Knowing you can add a new piece to your home the same day you discover it makes a visit to Yetzer that much more rewarding!

“Of course, no store is so large that it can stock furniture that will satisfy all of its customers’ tastes. That’s why the majority of the pieces we sell are made to order. If you want to design a sofa with specific pillow backs, nailhead trim and stain on its legs, we’re going to deliver your bespoke piece quickly – and without premium pricing.

“Nothing at Yetzer Furniture Store is mass-produced, and we offer American-made as often as possible. Avoiding Chinese-made products helped us avoid many of the supply chain issues which affected our competitors. It was a fortuitous benefit of our laser focus on quality.

“We’re especially proud of our Amish vendors, whose outstanding work ethic and craftsmanship are exemplified by Smith Brothers of Berne. The Indiana-based manufacturer consistently creates custom upholstered sofas, sectionals and recliners in a matter of months. Although their industry has gradually drifted toward cheap, delicate fiberboard because it cuts down on manufacturing and shipping costs, Smith Brothers continue to use the highest-grade solid woods. Their furniture is as heavy as it is beautiful, and certain to give an air of venerability to any living space it complements.

“Our Sleep Store provides mattresses, bedroom sets and more by America’s top brands, but Englander is the only mattress manufacturer that has met our high standards to date. The Illinois-based company has spent over one century perfecting their product. They are so focused on their craft that they won’t even divert their attention away from it long enough to advertise to the general public. Every mattress Englander makes is created in exact accordance with the customer’s specifications, yet they still manage to deliver within a few weeks of receiving an order.

“If you’re taking a more fundamental approach to interior design, then you will love our Floor Store. Our wide range of high-quality products assures that your new floor will look great for decades to come, and our experienced installation team takes care of the whole process from tearing out the old floor to replacing your furniture once they’ve finished. And because we carry Hunter Douglas’s entire line of blinds and shades, you can choose from more than 250 window treatments in over 700 different colors.

“I have always insisted that no one ever take home a piece of junk from Yetzer. Our business is quality, pure and simple. That commitment will remain the driving force behind our growth, and the reason why so many people come from far and wide just to see what we have in store.”

Yetzer Home Store’s three locations dedicated to furniture, sleep and flooring are all within walking distance of one another in downtown Waconia. If you ever find yourself on the other side of the Twin Cities, stop by their new location at 279 12th Street SW in Forest Lake. You may also call (952) 442-4242 or visit yetzers.com to learn more about how Yetzer can help transform your home.

“I have always insisted that no one ever take home a piece of junk from Yetzer. Our business is quality, pure and simple. That commitment will always remain the driving force behind our growth, and the reason why so many people come from far and wide just to see what we have in store.”

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