Ryan McGrath, the Founder and Designer of Trovador Customs, has been in love with hats since childhood, becoming fully hooked when he started reshaping them 15 years ago.
I love the name of your hats - the Dolly, the Jolene! Tell us how you choose the names and then create something inspired by them!
The names are usually drawn from the design, color, essence, or theme of the hat. Typically our hats are designed in reflection of their owner’s personality and aspects of their life story. The hats online are part of the Lone Star Heritage collection inspired for classic Western moves with a modern edge.
Talk more about this charity and caring element of the brand.
Trovador Customs believes in the importance of giving and supporting the human condition. Proceeds from every hat purchased go towards donating custom hats for people battling cancer and undergoing chemotherapy. The Trovador Customs' Customs for Cause program is intended to inspire hope, dignity, and spread joy. Customs for Cause started with the desire to be a purpose driven company. I encountered a person out in the world battling cancer wearing a cowboy hat and felt it would be a great way to spread some love and provide dignity for those who’ve lost their hair while in chemo. We always ask them for a word, phrase, quote, or verse that would inspire them that we then engrave into the felt.
How can a well-made well-fitted hat complete your outfit and make your day?
Hats can be your ultimate travel companion, picking up little stories as you go. Dirt or stains? I call it character. Boots jeans and T-shirt? Throw in a hat and now it’s a fit. Something made specifically for you provides a sense of confidence, practicality, and makes a statement.
What’s next for you and the brand?
Next moves, we’re goin’ on the road! We’ll be doing pop-ups, collabs, and creating a little brother line to TROVADOR, semi-custom hats at a conservative price point. Stay tuned!
For more information, go to trovadorcustoms.com