Sitting down with New Braunfels Blinds and Drapery feels less like a business meeting and more like catching up with a friend over coffee—especially when you’re talking style with owner, Jennifer Minigh. She starts every project by asking about your daily life. “Blinds and shutters are our have to,” Jennifer says, “It’s our privacy and our light control..you must have something on the windows.” That approach puts everyone at ease, whether you’re juggling your day-to-day or craving that perfect movie‑night blackout.
Once the essentials are in place, Jennifer brings in drapery, calling it “the icing on the cake.” She loves to remind clients that drapes should arrive only after furniture placement and color choices are settled. “Drapery can wait. Although it’s my favorite thing and I believe it’s the icing on the cake for any home where it’s appropriate,” she explains. That extra layer of texture and movement transforms rooms, making them feel cozy and warm.
Jennifer’s eye for modern and transitional styles shines through in her material suggestions. Woven woods and textured fabrics can warm up a sleek, monochrome space without overwhelming it. If you love clean lines but don’t want cold minimalism, these options give you the best of both worlds. And for those who love the latest gadgets, she offers motorized solutions that feel like a luxury every day. “Hit a button,” she laughs, “and honestly that’s what motorization does in a way that makes you feel hip and cool, as well as, you know, functioning through your day.”
Every project at New Braunfels Blinds and Drapery is tailored to fit a home’s one-of-a-kind feel. “Almost every project is customized because each home is unique, making a rubber stamp approach impossible,” Jennifer points out. She’s swapped out builder‑grade two‑inch wood blinds for custom treatments that look infinitely more special. Her goal? To “help a regular person have a multi‑million dollar look if they want, without making it a multi‑million dollar purchase.”
Clients often start with simple shades and end up calling Jennifer to add drapery. She loves those “aha” moments. “They see that drapery is really going to be that icing on the cake for them... they get it... it’s done. Now they can go on with their lives and enjoy their surroundings,” she says, describing the pride homeowners feel when a room finally feels complete.
It’s not just homes that benefit. Jennifer’s commercial work is equally impressive. Picture a restaurant patio in New Braunfels facing the blazing sunset. Her exterior roller shades step in to save the day. “My shades are going to be out there... helping the customers feel more comfortable,” she explains. Restaurants and businesses can even print their logos on these shades. “Custom printing on roller shades for businesses is a blast because they need to buy window treatments in the first place... they can get their logo printed on these shades and maximize their face to the street.”
With Jennifer guiding the process, New Braunfels Blinds and Drapery doesn’t just outfit windows—it elevates entire spaces. You’ll walk through your front door and feel truly at home. Whether you’re updating a cozy nook or outfitting a busy café, you’ll end up with window treatments that fit your lifestyle, your style, and your budget. And Jennifer will be there to make sure it all feels just right.