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Technology + Real Estate + Friendship

Meet your neighbors Joe Ashkouti and Josh Lloyd, residents of Buckhead and co-founders of FinTech start-up Yieldi. 

Founded by entrepreneurs Joe Ashkouti and Josh Lloyd, Yieldi brings together 25 years of technology and real estate expertise to provide direct real estate investments to investors that were previously unavailable. The platform provides an online marketplace for investors and borrowers, offering high-yield, short-term real estate investments directly to investors without brokerage fees. 

Joe Ashkouti is a seasoned real estate developer focusing on residential, commercial, multi-family and lending. Joe not only co-founded Yieldi, but also serves as principal and founder of Heritage Capitol Partners, which owns, manages, and develops real estate in the Southeast. He brings over 14 years of experience in land development and construction, anchor leasing and real estate fund management to the company. He is responsible for developing and successfully executing the company’s strategic plan. He is a graduate of Marist School in Brookhaven and has a bachelor’s degree in finance from Auburn University. 

Co-founder Josh Lloyd brings more than 20 years of technology and sales expertise as well as an extensive family background in real estate to Yieldi. Lloyd combines this experience to create an intuitive methodology, bringing together borrowers and investors in a unique way. Prior to co-founding Yieldi, Lloyd was the co-founder and CTO of FitMetrix, which provides state-of-the-art technology to gyms and health clubs by providing members the ability to schedule, train and receive real-time tracking of effort and performance through a facility’s website or customizable app. FitMetrix was acquired in 2018 by MINDBODY. Josh has a bachelor’s degree in business from Florida Atlantic University. When Lloyd isn’t working, he enjoys taking to the sky as a certified pilot of small engine planes, working out, coaching youth sports, wakeboarding and traveling all around the world. Josh is also the proud father of two sons, Jacob, a sophomore at Northside Atlanta High School, and Zach, who graduated from North Atlanta High School and currently attends the University of California-San Diego.

Joe and Josh take their health and wellness seriously and make it a top priority in their daily routine. They both work out at Roc Fitness in Sandy Springs and Lifefit in Chamblee. Kale Me Crazy, Super Jenny’s and Brack’s Kitchen are a few of their go-to healthy spots to grab a fresh-squeezed juice or delicious and nutritious meal.

Joe and Josh are both heavily involved in giving back to the community through several organizations. Joe has worked closely with the Special Olympics Georgia, the Atlanta Children’s Shelter and the Shepherd Center; and the Atlanta Humane Society and Angel Flight are both near and dear to Josh’s heart.

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